Nottingham Forest Unveils Bally’s Corporation as New Front-of-Shirt Sponsor

August 2025 – Nottingham – Nottingham Forest has officially confirmed a major new partnership with Bally’s Corporation, naming the global entertainment leader as the club’s Front-of-Shirt sponsor for the upcoming 2025/26 Premier League season.

The Bally’s logo will appear on the first team’s matchday kits and across City Ground stadium branding, as Forest embarks on its fourth straight season in the Premier League – a campaign that also includes the club’s first return to European competition in three decades.

An exciting new era awaits. 💫 pic.twitter.com/kFhYpUIigB

— Nottingham Forest (@NFFC) August 5, 2025

Strengthening a Historic Season On and Off the Pitch

This landmark agreement was spearheaded by Forest’s owner Evangelos Marinakis and marks a significant step in the club’s ongoing commercial expansion. The partnership will debut during a high-profile preseason clash against ACF Fiorentina at the City Ground.

On the footballing side, Forest has also reinforced its squad with the arrival of Swiss international Dan Ndoye from Bologna. In a major boost to the team’s core, Morgan Gibbs-White has committed to a new three-year contract – signaling confidence and continuity ahead of a demanding season.

Bally’s Corporation: A Global Entertainment Powerhouse

Bally’s Corporation operates across both the U.S. and UK, with 20 casino and resort properties and a digital presence that includes over 750,000 monthly active users. Its interactive division, Bally’s Interactive, oversees digital platforms such as Bally Bet, offering online sports betting and casino games. The company holds an active license from the UK Gambling Commission.

As part of its UK growth strategy, Bally’s recently acquired Aspers Casino Newcastle and secured a multi-market licensing deal to operate the Monopoly gaming brand in the UK, Spain, Canada, and the U.S. The partnership with Nottingham Forest further supports Bally’s international ambitions and complements its online brands in the UK, including Virgin Games, Jackpotjoy, and Double Bubble Bingo.

Leadership Comments: Aligning Vision and Growth

Evangelos Marinakis, Owner of Nottingham Forest, stated:

“We are pleased to welcome Bally’s Corporation into the Forest family. As the club reaches new heights both on and off the field, it’s vital to build strategic global partnerships. Bally’s shares our ambition and commitment to innovation, and this collaboration will help us grow our fanbase across Nottinghamshire and beyond.”

Robeson Reeves, CEO of Bally’s Corporation, added:

“Nottingham Forest is a historic club with a passionate following and a strong presence in global football. This partnership allows us to align with a team on the rise, while expanding our brand to Premier League audiences. Together, we aim to deliver meaningful initiatives for fans locally and internationally.”

Fan Experience & Kit Updates

The club has confirmed that further details will be shared soon for supporters interested in adding the new sponsor’s logo to their already purchased 2025/26 shirts. This update ensures fans can showcase their club’s new era with the latest branding.

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