Paris Saint-Germain and 1xBet Extend Partnership for Three More Seasons

Paris, September 2025 – Paris Saint-Germain have announced the extension of their partnership with 1xBet, confirming the global betting company as the club’s Official Betting Partner for the next three seasons. The renewed agreement reinforces a collaboration that has already proven successful on both sporting and commercial fronts.

« The story continues for three more seasons » ❤️💙

Paris Saint-Germain and @1xBet_Eng extend partnership for three more seasons.

🔗 https://t.co/OEmQuiXfju pic.twitter.com/Uy7IEQkuom

— Paris Saint-Germain (@PSG_English) September 16, 2025

A Natural Continuation of a Successful Collaboration

Since the start of their partnership, PSG and 1xBet have aligned around shared ambitions of innovation, international growth, and fan engagement. The 2024/25 season was a landmark year for the French champions, who completed a historic campaign with major domestic and international triumphs. In parallel, 1xBet expanded its customer base and strengthened its brand presence worldwide, highlighting the mutual benefits of this collaboration.

Activation Across Stadium and Digital Platforms

As part of the extended deal, the 1xBet logo will feature prominently on LED boards and 3D carpets at the Parc des Princes, ensuring global visibility during live broadcasts. Beyond matchday branding, the agreement includes the creation of exclusive joint content for PSG’s digital platforms and social networks. The betting company will also regularly involve PSG Legends in activations, offering unique experiences for both fans and business partners.

Statements from PSG and 1xBet

Richard Heaselgrave, Chief Revenue Officer at Paris Saint-Germain, said: “We are delighted to extend our partnership with 1xBet, a global brand that shares our ambition for innovation and international growth. Together, we have achieved remarkable milestones, and this renewed agreement will further engage our worldwide fan base, create unique experiences, and build on PSG’s incredible momentum on and off the pitch.”

Mark Wilson, representative of 1xBet, added: “For 1xBet, the partnership with Paris Saint-Germain is of strategic importance. Extending the agreement reflects stability and mutual trust. We are proud to have been part of the club’s great achievements in recent years and are confident that even more successes lie ahead.”

Strengthening PSG’s Global Commercial Portfolio

The partnership extension underlines PSG’s position as a global powerhouse in sports sponsorship. By continuing its alliance with one of the world’s largest betting operators, the club enhances its commercial reach while delivering new engagement opportunities for fans across international markets.

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