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30.09.2025 10:51:16

Paris Saint-Germain and Qatar Airways Unite for Pink October 2025

Paris, September 2025 – For the fourth consecutive year, Paris Saint-Germain has reaffirmed its commitment to Pink October, the global breast cancer awareness campaign. Together with long-term partner Qatar Airways, the Club will dedicate a series of initiatives throughout October to prevention, education, and fundraising in the fight against breast cancer.

Paris Saint-Germain and its partner @qatarairways strengthen their commitment to Pink October

🔗 https://t.co/MG0vdYtVMi pic.twitter.com/2SzxVJa2gq

— Paris Saint-Germain (@PSG_English) September 29, 2025

PSG Teams Wear Dedicated Jerseys

As a powerful symbol of solidarity, the men’s and women’s football teams, as well as the handball team, will wear special-edition jerseys featuring the pink ribbon. Qatar Airways, the Club’s principal partner, will give up its front-of-shirt branding in favor of the emblematic symbol of breast cancer awareness. The redesigned jerseys will be worn at the following fixtures:

  • PSG Women vs. Dijon – Saturday, 4 October
  • PSG Handball vs. Sélestat – Sunday, 12 October
  • PSG Men vs. Strasbourg – Friday, 17 October

At each of these matches, the Parc des Princes and other venues will be illuminated in pink, with awareness booths and fan-focused initiatives reinforcing the message of early detection and support.

Fundraising Through Merchandise and Auctions

A Pink October scarf and tote bag will be available in PSG’s official stores from 29 September. Fans will also be able to personalize their jerseys with the pink ribbon. In addition, match-worn jerseys will be auctioned online, with proceeds donated to AP-HP, Paris’ public hospital network. Funds raised in previous campaigns supported projects such as therapeutic education workshops, nurse consultation spaces, and specialist training for medical staff.

Community and Patient Engagement

PSG’s commitment extends beyond the pitch. In collaboration with the Ligue contre le Cancer and AP-HP, the Club will organize information booths at the PSG Campus, Parc des Princes, and headquarters. Athletes will also visit young patients at Trousseau Hospital to share moments of encouragement, while beauty and care sessions will be offered at Tenon Hospital in partnership with ILIA Beauty.

The PSG Academy and Stadium Tour will host youth-friendly initiatives, including training sessions at the PSG Campus and the distribution of Pink October items to hospitalized children.

Partners Amplifying Impact

Alongside Qatar Airways, additional partners including Nuna, ILIA Beauty, and Barbara Bui will join PSG in amplifying the Pink October campaign. Qatar Airways will further support by offering PSG Academy training sessions to children whose mothers are receiving care at AP-HP.

Statements from PSG and Qatar Airways

Fabien Allègre, Chief Brand Officer of PSG and Vice-President of PSG for Communities, stated: “Sport has the power to bring people together and drive essential causes forward. With our partners, teams, and supporters, we are proud to dedicate our energy to Pink October, raising awareness, preventing, and supporting women and families in this fight.”

Thierry Antinori, Qatar Airways Chief Commercial Officer, added: “For several years, we have partnered with PSG to raise awareness in the fight against breast cancer. By replacing our logo with the pink ribbon, we demonstrate the ability of football to unite people around meaningful causes. We are proud to support initiatives that go beyond sport and make a lasting impact worldwide.”

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