Paris Saint-Germain and Stanley 1913 Announce Lifestyle and Performance Partnership

Paris, September 2025 – Paris Saint-Germain have unveiled a new multi-year partnership with Stanley 1913, the global lifestyle brand best known for its iconic hydration products. The deal marks Stanley 1913’s first collaboration with a French football club and represents the brand’s latest step into the world of sport.

Where Lifestyle Meets Football

The partnership is built around hydration, performance, and style, reflecting PSG’s ambition to unite football with wider cultural and lifestyle trends. The men’s first team squad will integrate Stanley 1913 products into their daily preparation and recovery routines, highlighting hydration as a core driver of athletic performance.

Joint Collections and Fan Experiences

Later this year, PSG and Stanley 1913 will launch a co-branded collection that blends performance-driven design with Parisian style. The two brands will also work together on fan-focused initiatives and community activations in Paris, offering unique in-person experiences for local supporters.

Shared Vision of Ambition and Excellence

“This partnership perfectly illustrates our ambition to associate world-renowned brands with the excellence of Paris Saint-Germain. Thanks to Stanley 1913, the Club continues to stay ahead of the curve by sharing common values. Together, we will place performance, style, and innovation at the heart of our daily requirements for our athletes, our global fan communities, and all sports enthusiasts,” said Richard Heaselgrave, Chief Revenue Officer at PSG.

“We are excited to join forces with Paris Saint-Germain – one of Europe’s most decorated and prestigious clubs. PSG consistently shows how sport and lifestyle can come together to shape culture, and with our shared values we look forward to enhancing the experience for fans everywhere. Football is a lifestyle, and we recognize our potential to meet fans in their everyday lives and help them express their love for the game,” added Ben James, General Manager EMEA of PMI WW Brands, LLC (Stanley 1913).

Stanley 1913 Expands into Football

Founded over a century ago, Stanley 1913 has evolved from a heritage hydration brand into a global lifestyle company that resonates with athletes, outdoor enthusiasts, and everyday consumers. The partnership with PSG reinforces the brand’s ambition to become a leading presence in sport, expanding its reach into football culture and aligning with one of the most influential clubs in the world.

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