Paris Saint-Germain Extends Premium Partnership with ParionsSport Point de Vente Until 2028

Paris, September 2025 – Paris Saint-Germain has announced the renewal of its partnership with ParionsSport Point de Vente, the retail sports betting brand of FDJ UNITED. The agreement extends through 2028, confirming both brands’ shared ambition to continue promoting the values of sport across France while strengthening their long-term collaboration.

Partnership Built on Shared Success

The extension comes after a historic 2024/25 season for Paris Saint-Germain, during which the club secured a remarkable quintuple with victories on both domestic and international stages. Over the same period, PSG also emerged as the club with which ParionsSport Point de Vente redistributed the most winnings to bettors, reflecting the brand’s strong presence in the French sports betting landscape.

Enhanced Matchday Experience at Parc des Princes

To celebrate the continuation of the partnership, ParionsSport Point de Vente will increase its activations on matchdays at the Parc des Princes. Initiatives include dedicated event betting points, allowing customer-supporters to place bets directly from the stadium, as well as activities within the Fan Zones. The partnership will also grant fans the opportunity to win match tickets and engage in unique experiences throughout the season.

New Sponsorship Activations

Looking ahead, the collaboration will feature innovative marketing activations such as 3D carpets, pre-match experiential programs, and exclusive access to Paris Saint-Germain Legends. These initiatives aim to bring fans closer to the club while reinforcing the ParionsSport brand identity within the French football ecosystem.

Statements from Leadership

Patrick Buffard, Director of Lottery France and Retail Sports Betting at FDJ UNITED, said: “We are particularly pleased to renew this partnership with Paris Saint-Germain. Since 2022, our collaboration has been built on shared values of commitment, performance, and closeness to the public. This extension reflects our desire to create a long-term relationship and to provide unique experiences for all supporters.”

Richard Heaselgrave, Chief Revenue Officer at Paris Saint-Germain, added: “We are delighted to extend our collaboration with ParionsSport Point de Vente, a brand deeply rooted in French daily life and an integral part of the country’s sporting and cultural landscape. This extension reflects mutual trust between two strong brands and our ambition to continue building a shared story around sport.”

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