Peuterey Becomes Official Fashion Partner of ACF Fiorentina in New Multi-Year Deal

ACF Fiorentina has entered into a new three-year partnership with Peuterey, officially naming the Italian luxury brand as the club’s Fashion Partner beginning with the 2025/26 Serie A season. This collaboration unites two pillars of Tuscan heritage – fashion and football – in a relationship rooted in shared values, local pride, and elegant expression.

Tuscan Heritage Meets Contemporary Style

This partnership reflects a mutual commitment to Tuscan identity, where fashion design and sporting tradition meet. Peuterey, founded in Tuscany in 2002, will provide the official formalwear for Fiorentina’s men’s and women’s first teams, as well as for the club’s executive and technical staff.

Each piece will be tailored to reflect the club’s spirit – offering a wardrobe that blends minimalist design with practical sophistication. The clothing line will be worn during match travels, formal appearances, and official club events, emphasizing style without compromising comfort or function.

Shared Values: Passion, Identity, and Responsibility

The collaboration is more than a fashion agreement. It is a strategic alignment of values: commitment to excellence, community identity, and long-term vision. Both Peuterey and Fiorentina are proud to represent Tuscany, a region known globally for its culture, elegance, and craftsmanship.

“Becoming Fiorentina’s Official Fashion Partner means contributing to their identity,” said Francesca Lusini, President of Peuterey. “Our connection with Tuscany and shared values – excellence, ambition, and pride – make this partnership authentic and meaningful.”

Boosting International Brand Presence

For ACF Fiorentina, this deal is also a step forward in its global branding strategy. The club seeks to strengthen its off-field presence through partnerships that embody quality and tradition.

“This partnership strengthens Fiorentina’s presence on the international stage,” noted Alessandro Ferrari, General Manager of ACF Fiorentina. “Peuterey represents sophistication and authenticity – values we are proud to share as we grow together at national and global levels.”

Peuterey’s Evolution from Outerwear to Global Fashion

Originally known for high-end outerwear, Peuterey has evolved into a complete lifestyle brand offering formal and casual apparel. Its collections are now distributed globally, with strong markets in Europe and Asia.

Named after a ridge of Mont Blanc, the Peuterey logo – three red dots – symbolizes durability, elevation, and minimalist design. This identity now aligns with Fiorentina’s legacy, as the brand aims to redefine formalwear in the world of football.

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