Leipzig, August 2025 – RB Leipzig have unveiled a new partnership with Swiss luxury watchmaker TUDOR, who joins the Bundesliga club as an Exclusive Partner and Official Timekeeper. Starting with this weekend’s clash against 1. FC Heidenheim, TUDOR will present the added time at every Bundesliga home match in the Red Bull Arena.
As part of the deal, TUDOR will enjoy prominent exposure across multiple stadium assets, including LED advertising boards, big screens, and centre circle banners. The brand will also feature heavily on RB Leipzig’s digital platforms, giving fans engaging content that links luxury watchmaking with football passion.
This new collaboration strengthens TUDOR’s footprint within the wider Red Bull sports family. The watchmaker already partners with Visa Cash App Red Bull Racing in Formula 1 and Alinghi Red Bull Racing in sailing. The addition of RB Leipzig to TUDOR’s sponsorship portfolio marks another step in aligning the brand with high-performance sport and international fan communities.
Johann Plenge, CEO of RB Leipzig, commented: “We’re proud to welcome TUDOR as an international top brand and Exclusive Watch Partner. TUDOR stands for innovation, precision, and creativity – values that match perfectly with our own identity as a young, ambitious club. Together, we will launch joint projects and celebrate shared successes on and off the pitch.”
Founded in 1926 by Hans Wilsdorf, the creator of Rolex, TUDOR was established to deliver Rolex-level quality at more accessible prices. Since its inception, the brand has built a reputation for rugged durability and precision, with its watches trusted by explorers, athletes, and military divers across the globe. Today, its collection includes iconic models such as the Black Bay, Pelagos, 1926, and TUDOR Royal. Since 2015, TUDOR has produced in-house mechanical movements, reinforcing its reputation for exceptional engineering and performance.
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