Real Sociedad Announces Three-Year Main Sponsorship Deal with Baghdadi Capital

San Sebastián, Spain – August 2025 – Real Sociedad has confirmed a new multi-year agreement with Baghdadi Capital, making the Spanish family office the club’s Main Sponsor for the next three seasons. The partnership is a key step in Real Sociedad’s strategy to strengthen its international profile and align with influential players in the global financial sector.

Brand Visibility Across Kits and Stadium Assets

As part of the agreement, Baghdadi Capital’s logo will appear on the front of Real Sociedad’s men’s first-team jerseys and official leisurewear. The brand will also be featured on prominent advertising assets within the Reale Arena and at the Zubieta training complex, ensuring year-round visibility to fans and corporate audiences.

About Baghdadi Capital

Founded in 2023 by Baihas Baghdadi, a financial executive with over 30 years of experience in international markets, Baghdadi Capital is a 100% Spanish-owned global family office with a diversified, multi-sector approach. The group manages companies specialising in corporate financing, real estate, and selective strategic investments, with a strong focus on profitability and social responsibility.

With operations established in Spain, the United States, the United Kingdom, and Ireland, and more than €2 billion in assets under management, Baghdadi Capital delivers flexible financial solutions tailored to each client’s needs. Its services include immediate liquidity for transactions, investment funding, and support for sustainable business growth.

Statements from Club and Sponsor

“We are delighted with this new agreement and very grateful to Baghdadi Capital. This partnership will help us remain competitive across all areas, particularly on an international level,” said Jokin Aperribay, President of Real Sociedad.

“For Baghdadi Capital, sport is not just a visibility tool but a reflection of the values that define us: hard work, discipline, resilience, and long-term vision. Sponsoring Real Sociedad is both an honour and a responsibility – supporting an exemplary institution in its journey towards the future, based on mutual respect and a shared commitment to excellence,” stated Baihas Baghdadi, Executive Chairman of Baghdadi Capital.

Launch Event at Reale Arena

The partnership will be officially presented today at the Reale Arena at 15:00 local time. The event will feature club president Jokin Aperribay and Baghdadi Capital’s founder Baihas Baghdadi, along with first-team players, who will showcase the new kit featuring the sponsor’s logo.

Strategic Importance of the Partnership

This collaboration strengthens Real Sociedad’s positioning in emerging and fast-growing markets, expanding the club’s network of high-profile financial and corporate partners. It also marks another milestone in the club’s broader commercial strategy, which focuses on internationalisation, corporate partnerships, and brand-building initiatives both on and off the pitch.

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