14.07.2025 15:41:10

Robinhood Becomes Principal Shirt Sponsor of OGC Nice in Major Multi-Year Deal

OGC Nice has confirmed a groundbreaking partnership with Robinhood, a global financial services firm, which will see the investment platform become the club’s new front-of-shirt sponsor starting with the 2025/26 season.

Front-of-shirt addition makes headline news.

We are proud to be the Principal Partner of @OGCNice. pic.twitter.com/zdaYOklEk5
— Robinhood (@RobinhoodApp) July 1, 2025

A Strategic Move into European Football

As part of its expansion across the European market, Robinhood has selected OGC Nice as its first major football partner in Europe, reinforcing its commitment to increasing brand presence across the continent. The agreement includes visibility in both domestic Ligue 1 matches and European competitions for the men’s and women’s first teams.

This partnership arrives in tandem with Robinhood’s latest product launch in the EU, providing European users with access to U.S. stocks, cryptocurrencies, and other financial instruments.

Marketing Activations and Digital Strategy

The collaboration goes far beyond the matchday shirt. Robinhood branding will appear across:

Training and warm-up kits
Stadium perimeter boards and digital screens
Official club content and media platforms

In addition, Robinhood will team up with players and club ambassadors to produce branded digital content. This includes a dedicated web series aimed at driving fan engagement and promoting financial education through sports.

Shared Vision: Innovation, Boldness, and Global Reach

Robinhood’s partnership with OGC Nice underscores a shared ethos between the two organizations—both are committed to bold innovation, accessibility, and reaching younger, digitally engaged audiences.

“Robinhood is a modern and ambitious company whose digital approach mirrors our strategy,” said Fabrice Bocquet, CEO of OGC Nice. “This deal aligns with our vision to innovate and elevate the club’s global presence.”

“This partnership is a powerful example of how sport and fintech can converge,” added Cynthia Marcou, Director of Partnerships at OGC Nice. “Together, we’re shaping a new narrative for the club on and off the pitch.”

Johann Kerbrat, SVP of Robinhood Crypto, shared: “OGC Nice is a perfect match for Robinhood. As someone who studied and began my career in Nice, this partnership feels personal and reflects our long-term commitment to France and the EU market.”

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