Sevilla FC and Adidas Sign Landmark 10-Year Kit Deal Starting in 2025

Starting July 1, 2025, Sevilla FC will wear kits produced by Adidas, marking a renewed collaboration with the German sportswear giant after more than 40 years. The new agreement will span ten seasons, making it one of the longest and most strategically significant sponsorships in the club’s history.

The deal reestablishes a historic relationship that dates back to the 1970s and 1980s, when Adidas first supplied kits for the Andalusian side. This revival underscores the global prestige of both brands and reflects their shared values in performance, identity, and innovation.

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Exclusive Adidas Kit Designs to Celebrate Sevilla’s Unique Identity

As part of the agreement, Sevilla FC will join an elite circle of Adidas-sponsored clubs globally. In LaLiga, they will become only the second team to hold this premium partnership status, allowing them access to:

• Fully custom-designed kits, not shared with any other club,
• Products that reflect the heritage and culture of Sevilla,
• Advanced sports technology and performance materials,
• Year-round global marketing support and retail strategy.

Adidas is expected to use its global platform to expand Sevilla’s visibility in new international markets while reinforcing their fan engagement through product innovation and limited-edition merchandise.

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