Sevilla FC Partners with Aseer Time as Official Juice Brand and New Kit Sponsor

Seville, October 2025 – Sevilla FC has announced a new partnership with Aseer Time Group, a leading international brand known for its juices and sweets. As part of the agreement, the Aseer Time logo appeared on the front of the men’s first team shorts, debuting during one of the season’s most anticipated matches, when Sevilla hosted FC Barcelona at the Ramón Sánchez-Pizjuán Stadium.

Aseer Time Becomes Official Juice Partner of Sevilla FC

This collaboration introduces a new commercial asset to Sevilla FC’s kit portfolio, reinforcing the club’s global sponsorship strategy. Through the agreement, Aseer Time also becomes the Official Juice of Sevilla FC, expanding the brand’s presence within European football and connecting with millions of fans worldwide.

Global Expansion and Shared Values

Founded in 2011 in Kuwait, Aseer Time has grown from a local concept into an international success story. Today, the company operates more than 570 branches in 25 countries, including the USA, Canada, the Netherlands, Belgium, China, and several key markets across the Middle East — one of Sevilla FC’s most strategic regions for fan engagement and commercial growth.

Uniting Passion, Innovation, and Excellence

Aseer Time is recognized for its premium selection of juices, milkshakes, and sweets made from high-quality ingredients. Through this partnership, Sevilla FC and Aseer Time aim to strengthen their visibility in international markets while promoting shared values of innovation, excellence, and passion. The collaboration highlights both organizations’ commitment to creating meaningful connections between sport, lifestyle, and global culture.

Strategic Focus on the Middle East

The partnership will support Sevilla FC’s growing presence in the Middle East, a key region in the club’s internationalization plan. For Aseer Time, aligning with a respected La Liga club provides a powerful platform to expand its global brand awareness and connect with new audiences across sports and entertainment sectors.

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