SSC Napoli Launches First-Ever Immersive Experience in Italian Football

Naples, September 2025 – SSC Napoli has unveiled the Napoli Immersive Experience, the first immersive fan experience ever launched by a football club in Italy. Hosted inside the brand-new official SSC Napoli Store in Piazza San Domenico, the project marks a major milestone in the club’s digital transformation and fan engagement strategy.

A New Digital Chapter for SSC Napoli

The immersive experience aims to bring the Azzurri closer to fans by combining technology, storytelling, and interactivity. Powered by LTVR (Live & Time Virtual Reality) technology, visitors will be able to:

• Virtually fly through iconic club locations, including historic stadium moments and Naples landmarks.
• Transform into avatars of their favourite SSC Napoli players.
• Explore the history, culture, and identity of the club through interactive and emotional content.

Unlike traditional VR, the Napoli Immersive Experience is dynamic and shared, allowing multiple participants to interact in real time — making it an engaging family-friendly activity for locals, tourists, and supporters of all generations.

Bstadium Partnership: Innovation Meets Sport

The project is developed in collaboration with Bstadium, an international leader in sports fan engagement technology. Already working with Real Madrid, Manchester City, Benfica, and Atlético de Madrid, Bstadium brings cutting-edge expertise to Naples. Its LTVR platform provides:

• Ultra-low latency and stability, even in high-density environments.
• Multi-user integration, allowing hundreds of fans to participate simultaneously in synchronized experiences.
• High-end European graphics, creating a level of visual quality and realism unprecedented in sports-based virtual reality.

Club and Partner Statements

Tommaso Bianchini, General Manager – Business Area at SSC Napoli, said: “We are proud to launch a unique immersive reality project in Italy, and we are especially delighted to do so in the heart of Naples. Our goal is to further engage and entertain our fans, and we are confident that at the San Domenico Store people from all over the world, united by their passion for Napoli, will come together.”

Joaquín Martínez, CEO of Bstadium, added: “We are proud to partner with SSC Napoli on this unique project in Italy. We believe this immersive journey represents a new way to experience sports passion – interactive, emotional, and truly shared.”

Integration into the Fan Experience

The Napoli Immersive Experience will be seamlessly integrated into the official store visit, enhancing traditional retail with a digital storytelling layer. It underlines the club’s ambition to set new benchmarks for fan engagement, tourism, and cultural experiences, transforming the SSC Napoli brand into a global lifestyle identity.

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