STS Becomes Title Sponsor of the Polish Cup and Polish Super Cup

Warsaw, August 2025 – STS, the leading bookmaker in Poland, has signed a new three-season agreement to become the Title Sponsor of both the Polish Cup and the Polish Super Cup. The deal reinforces STS’s long-standing commitment to Polish football, following over a decade as an Official Partner of the Poland national team.

New Visual Identity and Competition Branding

Under the partnership, both tournaments will adopt refreshed names – STS Polish Cup and STS Polish Super Cup. The updated logos will be featured on club shirts (sleeve and front), as well as across advertising boards, 3D carpets, pitch mats, and LED perimeter systems during matches broadcast live on TVP Sport.

Digital Exposure and Matchday Fan Engagement

STS will expand its visibility across the official social media channels of the Polish Football Association (PZPN) and participating clubs. Matchdays will also feature fan zones at selected fixtures, offering interactive experiences to strengthen the connection with supporters.

Leaders on the Partnership

Radim Haluza, CEO of STS, said: “Becoming the Title Sponsor of the Polish Cup and Super Cup marks an important step in our sponsorship portfolio. Alongside our 11-year cooperation with the national team, this partnership underlines our market strength and ambitions in Polish football.”

Dawid Pożoga, Chief Marketing Officer at STS, added: “For us, sponsorship is about more than visibility. We focus on activations that engage fans and deliver value to clubs. This approach will continue as we bring the Polish Cup and Super Cup closer to supporters.”

Łukasz Wachowski, General Secretary of the Polish Football Association, commented: “STS has been a trusted partner of the PZPN and the national team for over a decade. Extending this cooperation to include the title sponsorship of our most prestigious competitions reflects mutual trust and confirms the business value of these partnerships. Through our agreement with Telewizja Polska, we will ensure wide accessibility, with 33 live broadcasts each season on free-to-air channels.”

Long-Term Cooperation with the PZPN

Since 2014, STS has played an active role in Polish football through its partnership with the PZPN. Notable initiatives include:

• The Kazimierz Górski mural commemorating the 100th anniversary of the legendary coach.
• A choreographed card display during Artur Boruc’s farewell match.
• The “Dorzuć Misie” (Throw Teddy Bears) campaign against Turkey in support of the DKMS Foundation.
• The “Piłka nożna jest kobietą” (Football is a Woman) campaign promoting women’s football in Poland.

Beyond large-scale campaigns, STS regularly engages fans with competitions, social media contests, and matchday fan zones, offering tickets and prizes to bring supporters closer to the national team and Polish football. This fan-first strategy will now extend into the STS Polish Cup and STS Polish Super Cup.

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