Sunderland AFC Announces Multi-Year Partnership with Monster Energy

Sunderland, September 2025 – Sunderland AFC has confirmed a new multi-year agreement with Monster Energy, which becomes the Club’s Official Energy Drink Partner for the 2025/26 season and beyond.

Expanding Global Reach Through Fan Engagement

The partnership will see Monster Energy branding integrated across the Stadium of Light, including high-impact visibility on LED perimeter boards and other matchday assets. In addition, Monster Energy will collaborate with Sunderland to deliver exclusive fan engagement initiatives, designed to energise supporters at home, in the stadium, and across international fan communities.

Shared Ambitions On and Off the Pitch

Ashley Peden, Chief Commercial Officer of Sunderland AFC, commented:
“We’re excited to welcome Monster Energy into the Sunderland family. Their reputation as a global leader in sports and lifestyle fits perfectly with our ambitions. This partnership will enhance the matchday experience at the Stadium of Light while helping us connect with new fans around the world.”

Nick Watson, Sports Marketing Director at Monster Energy EMEA, added:
“Partnering with Sunderland AFC is an important step in strengthening our presence in football. The Black Cats have one of the most passionate and loyal fanbases in the game, and we look forward to bringing unique activations that fuel excitement on matchdays and beyond.”

About Monster Energy

Founded in 2002 and headquartered in Corona, California, Monster Energy is a market-leading energy drink brand available in more than 140 countries worldwide. With a diverse portfolio of beverages, the brand has become a global icon, known for its strong presence in motorsport, action sports, esports, and football sponsorships. Monster Energy continues to build its influence through partnerships that blend energy, performance, and fan engagement across multiple industries.

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