SV Werder Bremen Partners with Zero as Official Fashion Partner for Women’s Team

Bremen, September 2025 – SV Werder Bremen has announced a new two-year partnership with Zero, the Bremen-based women’s fashion brand. As a Top Partner, Zero will provide official outfits for the Werder Bremen Women’s team competing in the Google Pixel Frauen-Bundesliga, as well as for the club’s office staff.

Fashion and Football United in Bremen

Through this collaboration, Zero will ensure that both players and employees of Werder Bremen are dressed in stylish, functional apparel that reflects the club’s identity. Zero’s logo will also be displayed on the LED perimeter boards during Women’s Bundesliga home matches, giving the brand strong visibility in front of fans and broadcast audiences.

Shared Values and Regional Connection

Anne-Kathrin Laufmann, Managing Director of Sport & Sustainability at Werder Bremen, said:
“We are very pleased to welcome Zero, a strong women’s fashion brand with local roots, as a top partner of our women’s team. At Werder Bremen, we place great importance on ensuring that our players and staff feel well-equipped and supported, whether on the pitch or in their daily work. Zero’s approach to fashion and sustainability aligns perfectly with our own values.”

Björn Krüger, Member of the Management Team at Zero, added:
“This partnership with Werder Bremen is a heartfelt commitment to our home city and region. Women’s football reflects many of the values that define our brand: teamwork, passion, authenticity and the joy of achieving success together. Fashion and sport are both powerful ways to express identity, and we look forward to inspiring fans alongside the Werder Women.”

About Zero

Zero is a leading German women’s fashion brand founded in Bremen in 1967. With a strong presence across Europe, the company designs clothing that blends style, functionality, and sustainability. Guided by the belief that fashion should highlight individuality while respecting people and the environment, Zero has become a trusted name for modern, timeless, and sustainable women’s apparel.

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