18.09.2025 11:27:12

Tottenham Hotspur Renew Partnership with YETI as Training Kit and Luggage Partner

London, September 2025 – Tottenham Hotspur have announced a renewed partnership with YETI, the global outdoor lifestyle brand best known for its premium coolers, drinkware, and bags. The extension marks a significant step in expanding the collaboration, with YETI becoming the Official Front of Training Kit Partner for Tottenham Hotspur Women and the Club’s new Official Luggage Partner across both men’s and women’s teams.

It seems like practice makes perfect for Tinka 😏

Go behind the scenes at Hotspur Way as we turn our attention to Man City 🔜
— Tottenham Hotspur Women (@SpursWomen) September 17, 2025

Supporting the Growth of Women’s Football

As part of the agreement, YETI branding will feature on the front of the Women’s First Team training kits during the 2025/26 season. The partnership also includes matchday activations at Tottenham Hotspur Stadium, designed to engage fans and support the growth of the women’s game, an area both partners are committed to advancing.

Official Luggage Partner for Men’s and Women’s Teams

YETI’s role as Official Luggage Partner began during the Men’s First Team pre-season tour of Asia earlier this summer. Going forward, YETI will provide premium travel gear for all players and staff across the men’s and women’s squads, ensuring durability, functionality, and style during domestic and international travel.

Leadership Perspectives

Ryan Norys, Chief Revenue Officer at Tottenham Hotspur, said: “We are thrilled to continue working with YETI on a renewed collaboration that supports the continued growth of our Women’s team while providing our squads and staff with premium luggage and kit.”

Bill Neff, Head of Marketing at YETI, added: “What started as a simple licensing deal in 2022 has evolved into a collaborative partnership that integrates our products into the team, staff, and wider football community. Tottenham Hotspur showed us how YETI could be relevant beyond traditional outdoor audiences, and we are honoured to support both the Men’s and Women’s teams.”

About YETI

Founded in 2006 in Austin, Texas by Roy and Ryan Seiders, YETI has grown into a global outdoor brand renowned for its premium products designed with a focus on durability and performance. Beyond its product range of coolers, drinkware, and bags, YETI has built a strong reputation for connecting with lifestyle communities worldwide. Since 2022, Tottenham Hotspur fans have also been able to purchase official branded YETI drinkware and accessories through the club’s retail platforms.

A Partnership Beyond Licensing

The renewed agreement highlights the transformation of YETI’s relationship with Spurs from a licensing arrangement into a comprehensive strategic partnership. It reflects the shared values of innovation, community, and excellence, bringing together a world-leading football club and a globally respected lifestyle brand.

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