10.09.2025 10:27:35

Tottenham Hotspur Signs Three-Year Partnership with STANLEY as Official Hand Tools Partner

London, September 2025 – Tottenham Hotspur has confirmed a new three-year agreement with STANLEY, the iconic U.S.-based hand tools manufacturer. Under the deal, STANLEY becomes an Official Partner of Tottenham Hotspur, marking a significant step in the brand’s continued growth in the UK market.

Strengthening Presence in the UK Market

The partnership is designed to boost STANLEY’s visibility and engagement across the United Kingdom. Tottenham Hotspur will support the brand’s expansion through joint marketing campaigns and community-focused initiatives that highlight their shared values of precision, performance, and quality.

In-Stadium Branding at Tottenham Hotspur Stadium

On matchdays, STANLEY’s branding will be featured prominently at Tottenham Hotspur Stadium. Fans will see the brand on LED perimeter boards and across other key areas of the venue, ensuring strong exposure during Premier League fixtures.

Official Statements

Ryan Norys, Chief Revenue Officer at Tottenham Hotspur, said:
“We are excited to welcome STANLEY as an Official Partner for the next three years. This partnership supports STANLEY’s UK growth strategy while aligning with our club’s deep commitment to community engagement and excellence both on and off the pitch.”

Darren Barber, Senior Brand Director at STANLEY, added:
“Partnering with Tottenham Hotspur allows us to connect with fans and customers in meaningful ways. Our shared values of precision, quality, and performance make this collaboration a natural fit. We are proud to join Spurs as an official partner and look forward to building impact together over the next three seasons.”

About STANLEY

Founded in 1843 in New Britain, Connecticut, STANLEY has grown into a global leader in professional hand tools and engineered solutions. With a history of more than 180 years, the company is known worldwide for its commitment to durability, reliability, and innovation. Today, STANLEY is part of Stanley Black & Decker, one of the largest tool manufacturers in the world, delivering trusted products to professionals and consumers across multiple industries.

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