Tottenham Hotspur Teams Up with Molson Coors to Enhance Matchday Experience

Tottenham Hotspur has confirmed a new long-term sponsorship agreement with Molson Coors Beverage Company, marking the introduction of Pravha and a variety of premium beers and ciders to Tottenham Hotspur Stadium starting with the 2025/26 season.

Tottenham Hotspur x @PravhaUK – Perfectly Balanced 🍻

With a range of Molson Coors' beverages now available to fans at the Tottenham Hotspur Stadium, the new season can't come soon enough.

18+. Please drink responsibly

— Tottenham Hotspur (@SpursOfficial) July 16, 2025

Expanded Beverage Selection Coming to Tottenham Hotspur Stadium

Under the new deal, Molson Coors will supply a diverse drinks portfolio, including Coors, Madrí Excepcional, Madrí 0.0%, Rekorderlig, and Cobra, enhancing the refreshment offerings for fans during both football and non-football events at the stadium.

This collaboration reflects Molson Coors’ ongoing strategy to support iconic UK sports and music venues, and Spurs becomes the latest partner to join their growing network.

Fan Engagement and Digital Activations with Pravha

Beyond stadium beverages, the partnership includes a digital content collaboration between the club and Molson Coors’ Pravha brand. Throughout the season, fans can expect exclusive activations, behind-the-scenes content, and creative social media campaigns designed to deepen the connection between supporters and the club.

Leaders in Fan Experience and Beverage Innovation

“We’re thrilled to bring our portfolio of beers and ciders to Tottenham Hotspur’s incredible stadium,” said Dean Ince, Regional Sales Controller at Molson Coors.
“This partnership gives us the opportunity to deliver unforgettable moments for fans while showcasing our brands in one of the country’s most dynamic sporting venues.”

Tottenham’s Chief Revenue Officer, Ryan Norys, added:
“Molson Coors’ track record with major UK venues made this partnership a natural fit. We’re excited to enhance the fan experience through a broader beverage selection and engaging digital content in partnership with Pravha.”

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