05.06.2025 15:02:49

Valencia CF and Martinelli Extend Partnership Through 2027

Valencia CF has renewed its partnership with Martinelli, one of Spain’s leading footwear brands, extending the collaboration for an additional two seasons through 2027. Martinelli will remain the Official Supplier and Dress Shoes Partner for the club’s first team, continuing to deliver formal footwear worn by players during official appearances and events.

The extension marks a new phase in a relationship that began two years ago, built on shared values such as ambition, movement, and contemporary style. Valencia CF and Martinelli both aim to express elegance in motion—a commitment to sophistication without sacrificing practicality or comfort.

Martinelli’s vision of “New Elegance” reflects a modern lifestyle approach. This philosophy emphasizes everyday wearable luxury—sport-inspired silhouettes for men, and refined flats and low heels for women—that align with the fast pace of contemporary life.

A Reimagined Footwear Strategy for Athletes and Fans

As part of the renewed partnership, Martinelli will continue to design and supply the formal shoe collection used by Valencia CF’s senior players. These models are tailored to meet both the aesthetic and functional needs of professional athletes, balancing sleek design with all-day comfort.

The collaboration will also include brand activations, content integrations, and digital campaigns that celebrate style, movement, and the evolving identity of sports fashion. Martinelli’s commitment to comfort, elegance, and innovation makes it a fitting partner for a football club with global ambition.

Martinelli, with over 50 years of heritage, is undergoing a transformation to better connect with modern consumers. The brand has evolved from a traditional luxury label into a versatile lifestyle brand, introducing collections that combine classic craftsmanship with minimalist design, functional versatility, and trend-aware detailing.

This repositioning has made Martinelli more accessible and aligned with the evolving expectations of football fans and fashion-conscious audiences alike.

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