Valencia CF Names Cervezas Turia as Official Beer Partner

Valencia, July 2025 – Valencia CF has announced a new partnership with Cervezas Turia, a brand born in the city in 1935, making it the Official Beer Partner of the club for the next two seasons. This collaboration aligns two of the region’s most recognizable symbols, both deeply rooted in Valencian heritage.

Fa més de 100 anys ens ensenyaren a estimar-te. Ara juguem junts.

Turia, cervesa oficial del @valenciacf. pic.twitter.com/j1zKtaH1Fb

— Cerveza Turia (@CervezaTuria) July 22, 2025

A Toast to Local Tradition and Football Passion

Under this agreement, Cervezas Turia becomes a Premium Partner of Valencia CF, gaining extensive brand visibility at Mestalla Stadium and the Ciudad Deportiva de Paterna training complex. The deal includes exclusive marketing activations and joint fan engagement initiatives aimed at reinforcing the cultural connection between the club, its supporters, and the city’s traditions.

Activating Terra de Valentia: Culture Meets Sport

Turia and Valencia CF will collaborate on events and digital content that highlight their shared values: pride in Valencian identity, cultural preservation, and a strong sense of community. This partnership is more than commercial – it’s an embodiment of the “Terra de Valentia” spirit, representing bravery, authenticity, and a deep-rooted connection to local roots.

Statements from Club and Brand Leadership

Javier Solís, General Director of Valencia CF, shared:

“It’s a pleasure to partner with a prestigious Valencian brand like Turia. They reflect the same core values that define our fans and community. This partnership goes beyond sponsorship – it’s about strengthening the cultural heartbeat of Valencia.”

Ricard Gimeno, Head of Marketing at Cervezas Turia, added:

“This is more than just a commercial agreement. Turia and Valencia CF are two of the most iconic representatives of Valencian identity. Our shared origins and way of living make this collaboration a natural fit. We’re excited to bring fans closer to the club through shared values and a genuine celebration of local culture.”

About Cervezas Turia

Founded in 1935, Cervezas Turia began as a project uniting local entrepreneurs. Over the decades, it has grown into a beloved regional beer brand, recognized for its unique flavor and unwavering connection to Valencian traditions. The company has consistently supported cultural and culinary events across the region, and this partnership with Valencia CF marks another step in honoring and promoting the city’s identity.

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