Valencia CF Partners with Elevate to Secure Nou Mestalla Naming Rights Ahead of 2027 Opening

Valencia, August 2025 – Valencia CF has announced a landmark agreement with Elevate, a leading global sports and entertainment consultancy, to oversee the commercialization strategy for the Nou Mestalla naming rights. The partnership represents a major step in the club’s long-term vision as it prepares to open one of Europe’s most advanced stadiums in the summer of 2027.

A Strategic Move for Valencia’s Future

The Nou Mestalla project is central to Valencia CF’s ambitions for growth both on and off the pitch. With a planned capacity of over 70,000 spectators, the stadium is set to become one of Europe’s premier football venues, designed to deliver state-of-the-art fan experiences and serve as a hub for the city of Valencia. By securing Elevate as a strategic partner, the club positions itself to attract a naming rights partner aligned with its values of innovation, excellence, and sustainability.

Javier Solís, General Director of Valencia CF, commented: “Partnering with Elevate for the Nou Mestalla naming rights is a decisive step towards our future. This collaboration ensures we can align with a global brand that shares our vision, while generating the resources required to strengthen our sporting ambitions.”

Elevate’s Global Expertise in Naming Rights

Elevate was selected following a highly competitive international process, surpassing other agencies specializing in stadium and naming rights deals. Known for its global reach and data-driven approach, Elevate has recently managed landmark agreements such as Everton’s Hill Dickinson Stadium and the Washington Commanders’ Northwest Stadium. The agency will now deploy its expertise to secure one of the most significant naming rights deals in European football.

Paul Kakhia, Vice President Strategy and Insights at Elevate, who will relocate to Valencia to lead the project, stated: “We are honored to collaborate with Valencia CF on this historic project. Nou Mestalla will be more than a stadium – it will be a symbol of the club’s future. Our mission is to secure a partner that not only reflects Valencia’s identity but also helps drive long-term success for the club and its community.”

Craig Martin, Chief Partnerships Officer at Elevate, added: “Elevate exists to create transformative partnerships. With Nou Mestalla, we see an extraordinary opportunity to combine global best practices with local integration. We will bring advanced market intelligence, world-class data, and strategy to ensure the stadium finds a partner worthy of its scale and ambition.”

What This Means for Valencia CF

The collaboration with Elevate is not just about revenue generation – it’s about reinforcing Valencia CF’s identity as one of Europe’s leading clubs. The stadium’s naming rights are expected to deliver a significant long-term financial boost, supporting both sporting excellence and community impact. Fans can also expect innovative activations around the partnership, reflecting the club’s ambition to blend football tradition with modern commercial strategy.

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