VfB Stuttgart Names bet365 as Official Team Partner for 2025/26 Season

Stuttgart, Germany – 2025 – VfB Stuttgart has confirmed a new partnership with bet365, making the global sports betting operator an Official Team Partner for the 2025/26 Bundesliga campaign. The agreement marks a significant milestone in the club’s commercial strategy, adding one of the world’s most recognized betting brands to its partner portfolio.

Matchday and Digital Branding

As part of the deal, bet365 branding will feature prominently at the MHP Arena throughout the season. This includes dynamic exposure on perimeter LED boards, in-stadium displays, and dedicated social media activations. The partnership is designed to strengthen fan engagement both on-site and across VfB’s digital channels.

Club and Partner Statements

“We are delighted to welcome bet365, one of the world’s leading online sports betting brands, as an official team partner of VfB Stuttgart. bet365 has long been established in top-level European football. Importantly, they are committed to responsible gambling and player protection, which was a key requirement for us in moving forward with this partnership.” – Rouven Kasper, Chief Marketing and Sales Officer, VfB Stuttgart

“We’re excited to partner with VfB Stuttgart, a club with an incredible history and a very passionate fan base. We look forward to supporting the team during the Bundesliga season and experiencing the fantastic atmosphere inside the MHP Arena.” – Alex Sefton, Global Chief Marketing Officer, bet365

About bet365

Founded in 2000, bet365 has grown into one of the world’s leading online sports betting platforms, serving millions of customers across more than 20 languages. Renowned for pioneering in-play betting, the brand provides extensive coverage of global sports along with live streaming services. In August 2024, bet365 became the first betting operator to sign as an Official Global Partner of the UEFA Champions League, underlining its strong position in the sports sponsorship market.

The company is fully licensed in Germany, appearing on the official whitelist of approved betting operators. In addition, bet365 is strongly committed to responsible gambling, offering comprehensive tools and resources to help players manage their betting responsibly.

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