28.05.2025 11:15:06

Vodafone Becomes the Main Sponsor of Borussia Dortmund

Vodafone has proudly announced that it will become the main sponsor of Borussia Dortmund, the eight-time German champions, starting from the 2025/26 season in a deal set to last at least five years.

⚫️🟡 @vodafone_de pic.twitter.com/Pc7PsfqS8O
— Borussia Dortmund (@BVB) May 26, 2025

A Partnership Built on Connection and Strength

As a mark of respect for BVB and their passionate fanbase, Vodafone will be represented by a black version of their logo on all iconic yellow BVB shirts. This powerful visual symbol reflects a strong bond between the two entities, signifying a partnership focused on connection, both on and off the pitch.

“We are thrilled to join the BVB family. Every day, we’re driven by the desire to be better – both on the field and in the digital space. This partnership goes beyond mere sponsorship; it represents growth and the coming together of two brands with international appeal,” said Marcel de Groot, CEO of Vodafone Germany.

Hans-Joachim Watzke, Chairman of Borussia Dortmund’s Board of Management, expressed excitement over the deal: “BVB has consistently played in the Champions League for the past decade, while Vodafone has always been a leader in their industry. The fact that such a renowned partner is joining us, especially in these challenging economic times, fills us with immense pride.”

BVB Managing Director Carsten Cramer added, “Vodafone is a global innovator with a strong commitment to social responsibility. Both qualities will be evident in this collaboration. The new black Vodafone logo on our yellow shirts starting next season is a clear indicator that this will be a unique partnership. It’s more than just business – it’s a special connection.”

Beyond the Kit: Innovation and Digital Experiences for Fans

The partnership extends far beyond Borussia Dortmund’s kits. Vodafone and BVB are joining forces to launch an innovation and technology campaign aimed at providing new digital experiences for fans. This initiative will enhance fan engagement in the stadium, through the official app, and in everyday life for both Vodafone customers and BVB fans.

“Borussia Dortmund stands for passion, speed, and a deep connection with its fans – qualities that align perfectly with Vodafone’s values. This partnership isn’t just about putting our logo on the shirt, it’s about bringing our full innovative power to the table,” said Matthias Lorenz, Vodafone’s head of private customers. “Together, we’re on the offensive – both on the field, online, and in the hearts of our fans.”

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