West Ham United Welcomes Lilley Plummer as Official Insurance Partner

July 2025 – West Ham United has unveiled a new long-term partnership with Lilley Plummer, naming the London-based insurance brokerage as the Official Insurance Partner for both the men’s and women’s first teams. This agreement marks a strategic step for both organizations, rooted in shared values of ambition, innovation, and a strong connection to East London.

Founded in 2016, Lilley Plummer has rapidly grown into a respected specialist in bespoke insurance services, catering to high-net-worth individuals and businesses with complex insurance needs. Known for handling non-traditional coverage requests, the firm has become a leader in navigating the nuanced world of tailored insurance solutions.

West Ham United is proud to announce Lilley Plummer as the Club’s new Official Insurance Partner for both the Men’s and Women’s first teams, marking an exciting first chapter in a shared story of ambition, growth, and London heritage. 🤝

For more 👇

— West Ham United (@WestHam) July 24, 2025

Lilley Plummer Branding to Feature on Training Kits

As part of the multi-year deal, Lilley Plummer’s logo will be prominently displayed on the sleeves of West Ham United’s first team training wear. The branding will be visible throughout the season, enhancing Lilley Plummer’s global recognition through West Ham’s extensive media coverage and digital channels.

In addition to apparel visibility, the brokerage will enjoy a significant presence at London Stadium during matchdays and across the Club’s Training Ground. The partnership also includes season-long marketing activations designed to engage both fans and corporate partners.

Integration into the Hammers Business Network

Lilley Plummer is set to become a key member of the Hammers Business Network, West Ham United’s corporate alliance platform. This membership opens doors for direct collaboration with other club partners, further supporting Lilley Plummer’s positioning as one of the fastest-growing insurance firms in the UK.

The partnership comes shortly after Lilley Plummer’s acquisition by Goldman Sachs in 2024—a move that has accelerated their global ambitions and added strategic financial muscle to their operations.

Statements from Club and Partner Executives

Nathan Thompson, Executive Director at West Ham United, expressed enthusiasm about the collaboration:

“We’re excited to welcome Lilley Plummer as our Official Insurance Partner. Their story of growth and drive mirrors the journey of West Ham United. They are an ambitious business with a sharp focus on results, and we believe this partnership will help propel them to even greater success across the UK and internationally.”

Dan Plummer, Managing Director at Lilley Plummer, added:

“Partnering with West Ham United reflects our dedication to excellence, both in service and community impact. We’re proud to align with a club that shares our values, and we look forward to building a strong and meaningful collaboration that brings value to both sides – on and off the pitch.”

Stay updated with the latest sponsorship news. Follow SponsorsGo on social media:

• X
• Facebook
• Telegram