Description:
Atlético Madrid was founded in 1903 by Basque students as the youth branch for Athletic Bilbao. But since gaining full independence, Atlético has surpassed its parent club by winning all possible trophies in Spain, as well as some European titles, including the UEFA Europa League, and reaching the final of the UEFA Champions League on several occasions. Their main rival historically is Real Madrid.
The Mattress Makers (a name given to Atlético due to their red and white, mattress-like striped kits) are known for being the home for some of the biggest strikers in history: including Diego Forlán, Sergio Agüero, and Fernando Torres, just to name a few. After moving from the beloved by fans Vicente Calderón arena, now Atlético plays its home games at the 70,000-seat Metropolitano Stadium.
The database below provides valuable insights into the organizations that maintain a significant branding presence through their sponsorship and partnership agreements with Atlético Madrid. It highlights how these sponsors and partners effectively utilize both physical and digital assets to enhance their visibility across the men’s and women’s teams each season.
Key Aspects Include:
– Branding Visibility: How sponsors and partners leverage physical assets such as the front of the shirt, sleeves of team kits, training wear, stadium signage, and matchday materials.
– Digital Engagement: Strategies used by sponsors to maximize their presence through digital platforms, social media, and online content.
– Seasonal Impact: The evolving nature of sponsorships and partnerships and their role in shaping the branding landscape for Atlético Madrid’s men’s and women’s teams.
2024/2025
Atletico Madrid - Nike
Start date: | 2001 |
End date: | 2026 |
Status: | Official kit partner |
Leagues and Tournaments: | La Liga EA Sports |
Atletico Madrid - Riyad Air
Start date: | 2023 |
End date: | 2027 |
Status: | Main sponsor |
Leagues and Tournaments: | La Liga EA Sports |
Atletico Madrid - Kraken
Start date: | 2024 |
Status: | Official сrypto and Web3 partner |
Leagues and Tournaments: | La Liga EA Sports |
Atletico Madrid - ComAve
Start date: | 2024 |
Status: | Sponsor |
Leagues and Tournaments: | La Liga EA Sports |
Atletico Madrid - Betway
Start date: | 2023 |
End date: | 2025 |
Status: | Official betting partner (excluding Spain and Asia) |
Leagues and Tournaments: | La Liga EA Sports |
2023/2024
Atletico Madrid - Nike
Start date: | 2001 |
End date: | 2026 |
Status: | Official kit partner |
Leagues and Tournaments: | La Liga EA Sports |
Atletico Madrid - Riyad Air
Start date: | 2023 |
End date: | 2027 |
Status: | Main sponsor |
Leagues and Tournaments: | La Liga EA Sports |
Atletico Madrid - Hyundai
Start date: | 2018 |
End date: | 2024 |
Status: | Official partner |
Leagues and Tournaments: | La Liga EA Sports |
Atletico Madrid - Ria Money Transfer
Start date: | 2019 |
End date: | 2024 |
Status: | Official partner |
Leagues and Tournaments: | La Liga EA Sports |
Atletico Madrid - Sorare
Start date: | 2019 |
Status: | Official partner |
Leagues and Tournaments: | La Liga EA Sports |
Atletico Madrid - Betway
Start date: | 2023 |
End date: | 2025 |
Status: | Official betting partner (excluding Spain and Asia) |
Leagues and Tournaments: | La Liga EA Sports |
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