Bayer 04 Leverkusen

Description:

Foundation and Location

Bayer 04 Leverkusen, founded in 1904 by workers of the pharmaceutical company Bayer AG, was promoted to the Bundesliga for the first time in 1979 and has never been relegated since.

Achievements and Legendary Players

Despite not being the most decorated team in the country, with UEFA Cup victory and German Cup trophies, the club remains one of the most popular and well-known in Europe. In 2002, Leverkusen finished as runners-up in the UEFA Champions League. In the 2023/2024 season, Bayer Leverkusen achieved a significant milestone by winning the Bundesliga title, marking a historic victory for the club and its supporters.

Bayer is historically renowned for its strong attacking players such as Dimitar Berbatov, Stefan Kießling, and many others. One of Bayer’s most famous players of all time is Michael Ballack. Leverkusen plays its home games at the 30,000-seat BayArena.

Sponsorships and Partnerships

Over the years, Bayer 04 Leverkusen has secured notable sponsorship deals with brands like Bayer AG, Barmenia, Hyundai, Castore, Kumho Tires, and eToro, which have enhanced its global visibility. These partnerships include front-of-shirt sponsors, sleeve sponsors, and training kit sponsors. On SponsorsGo, you’ll find comprehensive information about Bayer 04 Leverkusen’s current sponsors as well as historic sponsorship agreements, showcasing how the club has collaborated with global brands to drive brand engagement and sponsorship contract activations. The club’s sponsorship strategy also includes LED branding and digital activations, enhancing its presence across various media channels.

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