Description:
Bayer 04 Leverkusen, founded in 1904 by workers of the pharmaceutical company Bayer AG, was promoted to the Bundesliga for the first time in 1979 and has never been relegated since. Despite not being the most decorated team in the country, with UEFA Cup victory and German Cup trophies, the club remains one of the most popular and well-known in Europe. In 2002, Leverkusen finished as runners-up in the UEFA Champions League. Bayer is historically renowned for its strong attacking players such as Dimitar Berbatov, Stefan Kießling, and many others. One of Bayer’s most famous players of all time is Michael Ballack. Leverkusen plays its home games at the 30,000-seat BayArena.
The database below provides valuable insights into the organizations that maintain a significant branding presence through their sponsorship and partnership agreements with Bayer 04 Leverkusen. It highlights how these sponsors and partners effectively utilize both physical and digital assets to enhance their visibility across the men’s and women’s teams each season.
Key Aspects Include:
– Branding Visibility: How sponsors and partners leverage physical assets such as the front of the shirt, sleeves of team kits, training wear, stadium signage, and matchday materials.
– Digital Engagement: Strategies used by sponsors to maximize their presence through digital platforms, social media, and online content.
– Seasonal Impact: The evolving nature of sponsorships and partnerships and their role in shaping the branding landscape for Bayer 04 Leverkusen’s men’s and women’s teams.
2024/2025
Bayer 04 Leverkusen - Castore
Start date: | 2022 |
End date: | 2027 |
Status: | Main sponsor |
Leagues and Tournaments: | Bundesliga |
Bayer 04 Leverkusen - Kaiyun
Start date: | 2022 |
Status: | Premium partner |
Leagues and Tournaments: | Bundesliga |
Bayer 04 Leverkusen – eToro
Start date: | 2024 |
End date: | 2026 |
Status: | Premium partner |
Leagues and Tournaments: | Bundesliga |
2023/2024
Bayer 04 Leverkusen - Castore
Start date: | 2022 |
End date: | 2027 |
Status: | Main sponsor |
Leagues and Tournaments: | Bundesliga |
Bayer 04 Leverkusen - Kaiyun
Start date: | 2022 |
Status: | Premium partner |
Leagues and Tournaments: | Bundesliga |
Bayer 04 Leverkusen - Kumho Tire
Start date: | 2019 |
Status: | Premium partner |
Leagues and Tournaments: | Bundesliga |
Bayer 04 Leverkusen - Monster Energy
Start date: | 2023 |
End date: | 2025 |
Status: | Lifestyle partner |
Leagues and Tournaments: | Bundesliga |
2022/2023
Bayer 04 Leverkusen - Castore
Start date: | 2022 |
End date: | 2027 |
Status: | Main sponsor |
Leagues and Tournaments: | Bundesliga |
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