Description:
The yellow and black kits of Borussia Dortmund have become legendary since the club’s foundation in 1909. The team has achieved many memorable feats. Borussia were the last pre-Bundesliga champions of Germany, they scored the first goal in Bundesliga history, and then became the first German club to win a European trophy (European Cup Winners’ Cup). Borussia Dortmund turns young players into stars. Robert Lewandowski, Erling Haaland, Jude Bellingham, and many more tasted their first success in Dortmund. Borussia’s stadium, Signal Iduna Park, also known as Westfalenstadion, with its famous Yellow Wall, is one of the loudest on the planet.
The database below provides valuable insights into the organizations that maintain a significant branding presence through their sponsorship and partnership agreements with Borussia Dortmund. It highlights how these sponsors and partners effectively utilize both physical and digital assets to enhance their visibility across the men’s and women’s teams each season.
Key Aspects Include:
– Branding Visibility: How sponsors and partners leverage physical assets such as the front of the shirt, sleeves of team kits, training wear, stadium signage, and matchday materials.
– Digital Engagement: Strategies used by sponsors to maximize their presence through digital platforms, social media, and online content.
– Seasonal Impact: The evolving nature of sponsorships and partnerships and their role in shaping the branding landscape for Borussia Dortmund’s men’s and women’s teams.
2023/2024
Borussia Dortmund - 1&1
Start date: | 2020 |
End date: | 2025 |
Status: | Partner |
Leagues and Tournaments: | Bundesliga |
Borussia Dortmund - Evonik
Start date: | 2006 |
End date: | 2025 |
Status: | Partner |
Leagues and Tournaments: | DFB-Pokal |
Borussia Dortmund - Puma 2023/202
Start date: | 2012 |
End date: | 2028 |
Status: | Partner |
Leagues and Tournaments: | Bundesliga |
Borussia Dortmund - Bwin
Start date: | 2017 |
Status: | BVB Champion partner |
Leagues and Tournaments: | Bundesliga |
Borussia Dortmund - Prime
Start date: | 2024 |
Status: | Official hydration partner |
Leagues and Tournaments: | Bundesliga |
Borussia Dortmund - Sorare
Start date: | 2022 |
Status: | Premium partner |
Leagues and Tournaments: | Bundesliga |
Borussia Dortmund - Topps
Start date: | 2020 |
Status: | Commercial partner |
Leagues and Tournaments: | Bundesliga |
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