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Brentford

Club profile

Description:

Foundation and Location

Brentford Football Club, also known as “The Bees,” was founded in 1889. Based in Brentford, West London, England, the club plays its home matches at the Gtech Community Stadium. Opened in 2020, this modern facility has a seating capacity of approximately 17,250 and serves as a symbol of Brentford’s ambition and growth.

Achievements and Famous Players

While Brentford’s history does not include major domestic trophies, the club has made significant strides in recent years. In 2021, Brentford secured promotion to the Premier League for the first time in 74 years, marking a historic moment in its history. Known for their innovative approach to player recruitment and analytics, the club has become a model of efficiency in football operations.

Notable players who have contributed to Brentford’s rise include Ivan Toney, a prolific striker and key figure in their Premier League campaigns, as well as Ollie Watkins, who made a significant impact before moving to Aston Villa.

Sponsorship Strategy and Global Partnerships

Over the years, Brentford Football Club has secured notable sponsorship deals with brands like Umbro, PensionBee, Utilita, and Hollywoodbets, which have enhanced its global visibility.

These partnerships include front-of-shirt sponsors, sleeve sponsors, and training kit sponsors. On SponsorsGo, you’ll find comprehensive information about Brentford Football Club’s current sponsors as well as historic sponsorship agreements, showcasing how the club has collaborated with global brands to drive brand engagement and sponsorship contract activations. The club’s sponsorship strategy also includes LED branding and digital activations, enhancing its presence across various media channels.

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Contracts history:

Show all date
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2024/2025

Brentford - Umbro

Start date: 2019
Status: Official partner
Leagues and Tournaments: Premier League

Brentford - Hollywoodbets

Start date: 2020
End date: 2025
Status: Principal partner
Leagues and Tournaments: Premier League

Brentford - PensionBee

Start date: 2021
End date: 2025
Status: Official sleeve partner
Leagues and Tournaments: Premier League

Brentford - Utilita

Start date: 2016
Status: Official partner
Leagues and Tournaments: Premier League

2023/2024

Brentford - Umbro

Start date: 2019
Status: Official partner
Leagues and Tournaments: Premier League

Brentford - Hollywoodbets

Start date: 2020
End date: 2025
Status: Principal partner
Leagues and Tournaments: Premier League

Brentford - PensionBee

Start date: 2021
End date: 2025
Status: Official sleeve partner
Leagues and Tournaments: Premier League

Brentford - Utilita

Start date: 2016
Status: Official partner
Leagues and Tournaments: Premier League
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