Description:
Founded in 1994, LA Galaxy almost immediately became one of the USA’s most important football franchises. In 1996, when the North American biggest league, Major League Soccer, was born, the club from the city of Los Angeles joined MLS along with other top-tier teams.
LA Galaxy is one of the few American clubs that have achieved international success by winning the CONCACAF Champions’ Cup in 2017. This and many other achievements became possible thanks to the signing of David Beckham in 2007. This bold financial move put the spotlight on LA Galaxy and made the club grow into the giant it is today. And now the club’s 27,000-seat arena, Dignity Health Sports Park, is never empty.
The database below provides valuable insights into the organizations that maintain a significant branding presence through their sponsorship and partnership agreements with LA Galaxy. It highlights how these sponsors and partners effectively utilize both physical and digital assets to enhance their visibility across the men’s and women’s teams each season.
Key Aspects Include:
– Branding Visibility: How sponsors and partners leverage physical assets such as the front of the shirt, sleeves of team kits, training wear, stadium signage, and matchday materials.
– Digital Engagement: Strategies used by sponsors to maximize their presence through digital platforms, social media, and online content.
– Seasonal Impact: The evolving nature of sponsorships and partnerships and their role in shaping the branding landscape for LA Galaxy’s men’s and women’s teams.
2023/2024
LA Galaxy - Herbalife Nutrition
Start date: | 2007 |
End date: | 2025 |
Status: | Presenting partner |
Leagues and Tournaments: | MLS |
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