Description:
Leicester City Football Club, commonly known as Leicester City or simply Leicester, was founded in 1884 as Leicester Fosse F.C., adopting its current name in 1919. The club is based in Leicester, East Midlands, England, and plays its home games at the King Power Stadium, which has a seating capacity of approximately 32,300. The stadium was opened in 2002 and was previously known as the Walkers Stadium.
Leicester City’s most famous and recent achievement is their extraordinary Premier League title win in the 2015-2016 season, a victory that defied 5000-1 odds and captured the imagination of sports fans worldwide. This remains one of the most remarkable underdog stories in the history of sports.
The club has also been successful in domestic cup competitions, having won the League Cup three times (1964, 1997, 2000) and the FA Cup in 2021, which was their first in the club’s history after previously reaching four finals.
Some of the club’s most notable players include Gary Lineker, who began his professional career at Leicester in the 1970s before becoming one of England’s leading strikers, and Jamie Vardy, whose prolific scoring was vital to their Premier League triumph. Kasper Schmeichel, the goalkeeper, has also been a key figure, especially during their Premier League winning season and subsequent campaigns in Europe.
Leicester City is known for its passionate support and has been an established club in the English football scene, consistently competing in the Premier League and European competitions in recent years.
The database below provides valuable insights into the organizations that maintain a significant branding presence through their sponsorship and partnership agreements with Leicester City FC. It highlights how these sponsors and partners effectively utilize both physical and digital assets to enhance their visibility across the men’s and women’s teams each season.
Key Aspects Include:
– Branding Visibility: How sponsors and partners leverage physical assets such as the front of the shirt, sleeves of team kits, training wear, stadium signage, and matchday materials.
– Digital Engagement: Strategies used by sponsors to maximize their presence through digital platforms, social media, and online content.
– Seasonal Impact: The evolving nature of sponsorships and partnerships and their role in shaping the branding landscape for Leicester City FC men’s and women’s teams.
2024/2025
Leicester City - Adidas
Start date: | 2018 |
Status: | Official technical partner |
Leicester City - BC.Game
Start date: | 2024 |
End date: | 2026 |
Status: | Front of shirt partner |
Leagues and Tournaments: | Premier League |
Leicester City - Bia Saigon
Start date: | 2018 |
Status: | Official sleeve sponsor |
Leagues and Tournaments: | Premier League |
2023/2024
Leicester City - Adidas
Start date: | 2018 |
Status: | Official technical partner |
Leicester City - Bia Saigon
Start date: | 2018 |
Status: | Official sleeve sponsor |
Leagues and Tournaments: | Premier League |
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