Description:
Based in the Basque city of San Sebastián, Real Sociedad is one of the oldest football clubs in Spain. La Real (The Royal) was founded in 1909 and since then has won La Liga and Copa del Rey several times. The 1980s were the most successful era for Real Sociedad. Until 1989, the club’s white and blue kits were worn only by Basque players, as it was a club rule followed for 80 years. Now, even foreign footballers can play for Real Sociedad at the 39,500-seat Reale Arena. La Real has consistently featured big names in its squad, such as Antoine Griezmann and Xabi Alonso.
The database below provides valuable insights into the organizations that maintain a significant branding presence through their sponsorship and partnership agreements with Real Sociedad. It highlights how these sponsors and partners effectively utilize both physical and digital assets to enhance their visibility across the men’s and women’s teams each season.
Key Aspects Include:
– Branding Visibility: How sponsors and partners leverage physical assets such as the front of the shirt, sleeves of team kits, training wear, stadium signage, and matchday materials.
– Digital Engagement: Strategies used by sponsors to maximize their presence through digital platforms, social media, and online content.
– Seasonal Impact: The evolving nature of sponsorships and partnerships and their role in shaping the branding landscape for Real Sociedad’s men’s and women’s teams.
2024/2025
Real Sociedad - Yasuda Group
Start date: | 2023 |
End date: | 2026 |
Status: | Primary official sponsor |
Leagues and Tournaments: | La Liga EA Sports |
Real Sociedad - Macron
Start date: | 2018 |
End date: | 2026 |
Status: | Commercial partner |
Leagues and Tournaments: | La Liga EA Sports |
2023/2024
Real Sociedad - Yasuda Group
Start date: | 2023 |
End date: | 2026 |
Status: | Primary official sponsor |
Leagues and Tournaments: | La Liga EA Sports |
Real Sociedad - Macron
Start date: | 2018 |
End date: | 2026 |
Status: | Commercial partner |
Leagues and Tournaments: | La Liga EA Sports |
Real Sociedad - Finetwork
Start date: | 2021 |
Status: | Commercial partner |
Leagues and Tournaments: | La Liga EA Sports |
2022/2023
Real Sociedad - Cazoo
Start date: | 2022 |
End date: | 2023 |
Status: | Main sponsor |
Leagues and Tournaments: | La Liga EA Sports |
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