Founded in 1949 by Adolf “Adi” Dassler in Herzogenaurach, Germany, Adidas is one of the world’s leading sportswear manufacturers. Specializing in the design and production of footwear, apparel, and accessories, Adidas is known for its iconic three stripes logo, which has become synonymous with high-performance sports gear and streetwear fashion.
Explore how Adidas amplifies its presence through strategic partnerships with various top football clubs, including Manchester United Football Club (MUFC), Bayern Munich, Arsenal FC, Real Madrid CF, Juventus FC, AS Roma, Aston Villa, Fulham FC, Nottingham Forest. As a versatile sponsor, Adidas harnesses both physical and digital assets to create a strong branding footprint across multiple teams each season.
2024/2025
Adidas - Aston Villa
Start date: | 2024 |
Status: | Principal Partner |
Leagues and Tournaments: | Premier League |
Adidas - Fulham
Start date: | 2013 |
Status: | Principal partner |
Leagues and Tournaments: | Premier League |
Adidas - Leicester City
Start date: | 2018 |
Status: | Official technical partner |
Adidas - Manchester United
Start date: | 2015 |
End date: | 2033 |
Status: | Global partner |
Leagues and Tournaments: | Premier League |
Adidas - Arsenal
Start date: | 2019 |
End date: | 2030 |
Status: | Lead partner |
Leagues and Tournaments: | Premier League |
Adidas - Newcastle United
Start date: | 2024 |
Status: | Official kit partner |
Leagues and Tournaments: | Premier League |
Adidas - Juventus
Start date: | 2015 |
End date: | 2027 |
Status: | Technical partner |
Leagues and Tournaments: | Serie A |
Adidas - Roma
Start date: | 2023 |
Status: | Kit supplier |
Leagues and Tournaments: | Serie A |
Adidas - Real Madrid
Start date: | 1998 |
End date: | 2028 |
Status: | Main sponsor |
Leagues and Tournaments: | La Liga EA Sports |
Adidas - Bayern Munich
Start date: | 1974 |
End date: | 2030 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
2023/2024
Adidas - UEFA Euro 2024
Status: | Official global sponsor |
Leagues and Tournaments: | UEFA Euro 2024 |
Adidas - Manchester United
Start date: | 2015 |
End date: | 2033 |
Status: | Global partner |
Leagues and Tournaments: | Premier League |
Adidas - Arsenal
Start date: | 2019 |
End date: | 2030 |
Status: | Lead partner |
Leagues and Tournaments: | Premier League |
Adidas - Roma
Start date: | 2023 |
Status: | Kit supplier |
Leagues and Tournaments: | Serie A |
Adidas - Juventus
Start date: | 2015 |
End date: | 2027 |
Status: | Technical partner |
Leagues and Tournaments: | Serie A |
Adidas - Bayern Munich
Start date: | 1974 |
End date: | 2030 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
Adidas - Real Madrid
Start date: | 1998 |
End date: | 2028 |
Status: | Main sponsor |
Leagues and Tournaments: | La Liga EA Sports |
Adidas - Nottingham Forest
Start date: | 2023 |
Status: | Official kit partner |
Leagues and Tournaments: | Premier League |
Adidas - Fulham
Start date: | 2013 |
Status: | Principal partner |
Leagues and Tournaments: | Premier League |
Adidas - Lionel Messi
Start date: | 2006 |
End date: | lifetime |
Status: | Brand ambassador |
Adidas - Jose Mourinho
Start date: | 2005 |
Status: | Official partner |
Adidas - Jurgen Klopp
Start date: | 2020 |
Status: | Endorser |
Adidas - Jude Bellingham
Start date: | 2024 |
Status: | Endorsement |
Adidas - Spain national football team
Start date: | 1991 |
End date: | 2026 |
Status: | Technical sponsor |
Leagues and Tournaments: | UEFA Euro 2024 |
Adidas - Belgium national football team
Start date: | 2015 |
Status: | Top premium partner |
Leagues and Tournaments: | UEFA Euro 2024 |
Adidas - Hungary national football team
Start date: | 1994 |
Status: | Key sponsor |
Leagues and Tournaments: | UEFA Euro 2024 |
Adidas - Germany national football team
Start date: | 1982 |
End date: | 2026 |
Status: | Technical partner |
Leagues and Tournaments: | UEFA Euro 2024 |
Adidas - Scotland national football team
Start date: | 2010 |
Status: | Technical sponsor |
Leagues and Tournaments: | UEFA Euro 2024 |
Adidas - Italy national football team
Start date: | 2023 |
Status: | Official kit partner |
Leagues and Tournaments: | UEFA Euro 2024 |
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