Adidas

Adidas AG is a global leader in the sportswear industry, founded in 1949 by Adolf “Adi” Dassler in Herzogenaurach, Germany, where its headquarters remain to this day. With a legacy of innovation and a focus on performance, Adidas has grown into one of the largest sports brands worldwide. As of 2023, Adidas reported revenues of €22.5 billion, positioning itself as a major player in the global sportswear market.

The company specializes in producing high-quality sports apparel, footwear, and accessories, with notable partnerships in football, running, and lifestyle sectors. Adidas sponsors top athletes and teams, including global football clubs like Real Madrid and Bayern Munich, as well as sporting events like the FIFA World Cup. The company is also known for its collaboration with celebrities and designers, blending sports and fashion to create a distinctive brand image.

For sports business, marketing, and sponsorship professionals, Adidas stands out for its strategic use of sponsorships and collaborations, making it a key player in global brand-building through sports marketing. On SponsorsGo, you can find detailed information on Adidas’ sponsorship deals and partnerships, both past and present, offering insights into the brand’s impactful marketing strategies.

The brand has established itself as a global leader, forming significant sponsorship agreements with top football clubs and leagues, including Real Madrid, Bayern Munich, Manchester United, Arsenal, Juventus, AS Roma, UEFA Champions League. On SponsorsGo, you can explore details of the company’s current sponsorship deals and past partnerships, which include front-of-shirt sponsorships, stadium branding, and digital activations. Adidas continues to leverage sports sponsorship as a tool to drive brand awareness and engage with global audiences, contributing to sustainability and innovation within the sector.