Boulanger

Boulanger is a leading French electronics and home appliance retailer, founded in 1954 by the Boulanger brothers. The company is headquartered in Lesquin, France, and has established itself as one of the top consumer electronics retailers in the country, with over 150 stores across France and Belgium. Boulanger offers a wide range of products, including household appliances, multimedia devices, IT equipment, and personal electronics, catering to the needs of a diverse customer base.

As of 2022, Boulanger is part of the Electro Dépôt Group, and the company reported annual revenues exceeding €2 billion. Boulanger’s success is driven by its strong commitment to customer service and its ability to adapt to digital trends, including the expansion of its e-commerce platform. This digital growth has allowed the company to enhance its online presence, providing a seamless shopping experience for customers both in-store and online.

In the realm of sports sponsorship, Boulanger has been an active player, notably partnering with Lille LOSC, Lens, Olympique de Marseille, as their official sponsor. This partnership has boosted the brand’s visibility in the world of sports, particularly during the club’s participation in top-tier European competitions. Boulanger leverages its sponsorships to strengthen its connection with sports fans and reinforce its reputation as a leading retail brand.