Lens

Description:

Foundation and Location

RC Lens, officially known as Racing Club de Lens, was founded in 1906 and is based in the northern French town of Lens. The club plays its home games at the iconic Stade Bollaert-Delelis, which has a seating capacity of 38,223. RC Lens is renowned for its passionate fanbase and strong community ties, making it one of France’s most beloved football institutions.

Achievements and Notable Players

The club’s greatest achievement came in 1998 when Lens secured its first and only Ligue 1 title. In addition, they won the Coupe de la Ligue in 1999 and have had several strong runs in European competitions, notably reaching the semi-finals of the UEFA Cup in 2000.

Famous players who have represented Lens include Éric Sikora, Daniel Leclercq, and Raphaël Varane, who started his career at the club before moving to Real Madrid.

Sponsorships and Partnerships

Over the years, RC Lens has secured notable sponsorship deals with brands like Auchan, Puma, McDonald’s, Boulanger and Winamax, which have enhanced its global visibility. These partnerships include front-of-shirt sponsors, sleeve sponsors, and training kit sponsors. On SponsorsGo, you’ll find comprehensive information about RC Lens’ current sponsors as well as historic sponsorship agreements, showcasing how the club has collaborated with global brands to drive brand engagement and sponsorship contract activations. The club’s sponsorship strategy also includes LED branding and digital activations, enhancing its presence across various media channels.

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