EA Sports

EA Sports is a division of Electronic Arts (EA), founded in 1991, and headquartered in Redwood City, California. The brand is a global leader in sports video game development, best known for its FIFA, Madden NFL, NBA Live, and NHL franchises. In the fiscal year 2023, EA reported $7.43 billion in revenue, driven significantly by EA Sports’ franchises. The brand is also recognized for its strategic partnerships with major sports organizations like FIFA, the NFL, and the NBA.

In 2023, EA Sports underwent a significant shift by rebranding its FIFA series to EA Sports FC, following the end of a nearly 30-year licensing agreement with FIFA. This rebranding marks the start of a new era for EA Sports’ football gaming division, allowing the company to innovate and expand the game beyond FIFA’s constraints. EA Sports FC aims to continue delivering the authentic football experience that millions of players around the world enjoy while introducing new features and partnerships.

For professionals in sports business, marketing, and sponsorship media, EA Sports serves as a major case study in digital sports content, global sponsorship, and fan engagement strategies. Its involvement in esports, groundbreaking partnerships, and the introduction of EA Sports FC highlights its evolution and influence in both the gaming and sports industries.

The brand has established itself as a global leader, forming significant sponsorship, licensing and partnership agreements with top football clubs and leagues, including Premier League, La Liga, Bundesliga, Serie A, UEFA Champions League, UEFA Europa League, UEFA Conference League, Manchester City, Liverpool FC, Chelsea FC, Juventus. On SponsorsGo, you can explore details of the company’s current deals and past partnerships, which include stadium branding, and digital activations. EA Sports continues to leverage sports partnerships as a tool to drive brand awareness and engage with global audiences, contributing to sustainability and innovation within the sector.

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