Fanatics

Fanatics, Inc. is an American manufacturer and online retailer of licensed sportswear founded in 2011 in Jacksonville, Florida. The company has acquired licenses to produce and sell products for major leagues and clubs such as MLB, MLS, NBA, NCAA, NFL, NHL, NASCAR, Formula 1, WWE, and NPB. Additionally, Fanatics has signed manufacturing, design, and e-commerce partnerships with significant football clubs like Arsenal, Manchester United, Manchester City, Chelsea, Liverpool, Tottenham Hotspur, Real Madrid, Barcelona, Bayern Munich, Juventus, AC Milan, and many others.

The company owns several brands, including FansEdge, Kitbag, Majestic, Mitchell & Ness, Top of the World, Topps, and WinCraft, which has allowed Fanatics to expand into the market of sports collectibles, Non-Fungible Tokens (NFTs), trading cards, and sports merchandise, as well as sports betting and iGaming.

In April 2022, Fanatics announced a $1.5 billion fundraising round, which brought the company’s most recent valuation to $27 billion.

Explore how Fanatics, Inc. amplifies its presence through strategic partnerships with various top football clubs, including Juventus FC. As a versatile sponsor, Fanatics, Inc. harnesses both physical and digital assets to create a strong branding footprint across multiple teams each season.