Jeep

Jeep is an iconic automobile brand, founded in 1941, originally known for its production of military vehicles during World War II. Today, Jeep is synonymous with ruggedness, adventure, and off-road capabilities, with its headquarters located in Auburn Hills, Michigan.

Jeep is part of Stellantis, a global automotive giant formed in 2021 through the merger of Fiat Chrysler Automobiles (FCA) and the PSA Group. Stellantis, now Jeep’s parent company, is one of the world’s largest automotive groups. Jeep’s lineup, including popular models like the Wrangler, Grand Cherokee, and Renegade, continues to be a driving force in Stellantis’ portfolio. In 2022, Stellantis reported €179.6 billion in revenue, with Jeep playing a key role in that financial success.

Jeep has also become a prominent name in the sports marketing space, particularly as the official shirt sponsor of Juventus Football Club. This sponsorship reflects Jeep’s strategy to align its adventurous brand image with sports, gaining significant visibility through its association with one of Europe’s top football clubs.

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