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McDonald’s

Company profile
Description:

McDonald’s Corporation, an American multinational fast food chain, was founded by Richard Maurice McDonald in 1940 in San Bernardino, California. It later turned into a franchise in 1953 with the introduction of the Golden Arches logo in Phoenix, Arizona. Ray Kroc joined the company as a franchise agent in 1955 and bought McDonald’s Brother in 1961. Headquartered now in Chicago, Illinois, McDonald’s is the world’s largest fast-food chain, serving more than 69 million customers daily in over 119 countries 40,000 outlets.

Explore how McDonald’s Corporation amplifies its presence through strategic partnerships with various top football clubs, including Paris Saint-Germain FC, RC Lens, Olympique Lyonnais. As a versatile sponsor, McDonald’s Corporation harnesses both physical and digital assets to create a strong branding footprint across multiple teams each season.

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Contracts history:

Show all date
All date

2025/2026

McDonald’s - FIFA World Cup 2026

Start date: 1994
Status: Official restaurant sponsor
Leagues and Tournaments: FIFA World Cup 2026

2024/2025

McDonald’s - Ligue 1 2024/2025

Start date: 2024
End date: 2027
Status: Official sponsor
Leagues and Tournaments: Ligue 1

2023/2024

McDonald’s - Paris Saint-Germain

Start date: 2013
Status: Official partner
Leagues and Tournaments: Ligue 1

McDonald’s - Lens

Status: Premium partner
Leagues and Tournaments: Ligue 1

McDonald’s - Olympique Lyonnais

Start date: 2015
Status: Official supplier
Leagues and Tournaments: Ligue 1

McDonald’s - Kevin De Bruyne

Start date: 2023
Status: Endorsement for the Belgium market

McDonald’s - Jude Bellingham

Start date: 2023
Status: Fun Football programme UK Ambassador

McDonald’s - Virgil van Dijk

Start date: 2023
Status: Fun Football programm UK Ambassador
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