A Shared Passion for Football: McDonald’s and FIFA

McDonald’s and FIFA have long shared a passion for bringing people together through the global excitement of football. Since 1994, McDonald’s has been a proud sponsor of FIFA tournaments, contributing to the growth and excitement of the game on a global scale.

On May 16, 2023, McDonald’s and FIFA announced the renewal of their longstanding partnership, extending it to include sponsorship of both the FIFA Women’s World Cup Australia & New Zealand 2023 and the FIFA World Cup 2026. With this renewed collaboration, McDonald’s will continue to support FIFA’s flagship tournaments, enhancing its visibility and strengthening its connection with the global football community.

Wanna slide to McDonald's now?#FIFAWorldCup | @McDonalds pic.twitter.com/MFKNEElsMb

— FIFA World Cup (@FIFAWorldCup) November 29, 2022

Marketing Activations and Global Exposure

As part of this partnership, McDonald’s will enjoy significant brand exposure during both tournaments, reaching billions of football fans worldwide. The fast-food giant will have exclusive rights to LED branding at key matches, ensuring that its iconic logo is visible to viewers across the globe. In addition, McDonald’s will have the exclusive naming rights to the Fair Play Trophy, an award given to the team with the best fair play record during FIFA competitions.

Creating Unforgettable Experiences for Fans

McDonald’s will also provide fans with incredible opportunities to experience the tournaments up close. The company will offer ticket access and hospitality opportunities, allowing fans and attendees to enjoy memorable experiences during the tournament.

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