Founded in 1987 by Dietrich Mateschitz in Austria, Red Bull is headquartered in Fuschl am See. Known for pioneering the energy drink market, Red Bull sold over 12.1 billion cans globally in 2023, achieving a revenue of approximately €10 billion. Red Bull is renowned not only for its iconic drink but also for its bold marketing strategies, including ownership of high-profile sports teams like Red Bull Racing in Formula 1 and RB Leipzig in football.
The brand is a leader in extreme sports sponsorships, including BMX, snowboarding, and esports, making it a major player in the sports business landscape. Red Bull’s integration of content creation with sponsorship has set a new standard in sports marketing, appealing to a global audience of athletes, fans, and brands alike.
Explore how Red Bull amplifies its presence through strategic partnerships with various top football clubs, including RB Leipzig, Torino, Newcastle United, Everton. As a versatile sponsor, Red Bull harnesses both physical and digital assets to create a strong branding footprint across multiple teams each season.
2024/2025
Red Bull - RB Leipzig
Start date: | 2009 |
Status: | Rights holder |
Leagues and Tournaments: | Bundesliga |
Red Bull - Torino
Start date: | 2024 |
Status: | Official energy drink partner |
Leagues and Tournaments: | Serie A |
Red Bull - Newcastle United
Start date: | 2024 |
Status: | Official energy drink partner |
Leagues and Tournaments: | Premier League |
Red Bull - Everton
Start date: | 2024 |
Status: | Official energy drink partner |
Leagues and Tournaments: | Premier League |
2023/2024
Red Bull - RB Leipzig
Start date: | 2009 |
Status: | Rights holder |
Leagues and Tournaments: | Bundesliga |
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