Red Bull

Red Bull is a globally renowned energy drink brand that was founded in 1987 by Dietrich Mateschitz and Chaleo Yoovidhya. The brand is headquartered in Fuschl am See, Austria, and is famous for its slogan “Red Bull gives you wings.” Red Bull revolutionized the energy drink market and has since expanded into over 170 countries, selling 9.8 billion cans annually (as of 2022). The company generated approximately €8.9 billion in revenue in 2022, making it a dominant player in the energy drinks sector.

Beyond its beverage business, Red Bull is deeply invested in sports marketing and sponsorship. It owns several sports teams, including Red Bull Racing in Formula 1, and multiple football clubs, such as RB Leipzig and Red Bull Salzburg. Additionally, Red Bull is known for organizing extreme sports events and sponsoring athletes in various disciplines, including motorsports, eSports, and extreme sports.

The brand has established itself as a global leader, forming significant sponsorship agreements with top football clubs and leagues, including Torino FC, Newcastle United, Everton, West Ham United, Crystal Palace, Nottingham Forest. On SponsorsGo, you can explore details of the company’s current sponsorship deals and past partnerships, which include stadium branding, and digital activations. Red Bull continues to leverage sports sponsorship as a tool to drive brand awareness and engage with global audiences, contributing to sustainability and innovation within the sector.