STATSports
STATSports Company Overview
STATSports is a leading sports technology company founded in 2008 and headquartered in Newry, Northern Ireland. The company specializes in GPS performance monitoring and wearable tracking systems for elite athletes and sports teams. STATSports has quickly evolved into one of the most trusted providers of athlete data analytics, offering solutions that monitor metrics such as speed, distance, heart rate, and workload in real time.
STATSports is privately held and co-founded by Alan Clarke and Sean O’Connor. While its exact financial figures are not publicly disclosed, the company has experienced rapid global growth, serving over 600 professional teams across more than 60 countries, including top-tier football clubs, national teams, and major sports federations. In 2021, the company was reportedly valued at £200 million, following high-profile investments from athletes such as Raheem Sterling and Harry Kane, who are also brand ambassadors.
STATSports in Football and Global Sponsorship
STATSports has built an impressive sponsorship and client portfolio in the football industry. The company is the Official Performance Monitoring Partner for global giants such as Manchester United, Liverpool FC, Arsenal, Juventus, and Paris Saint-Germain, as well as national teams including England, Brazil, and Germany.
Their partnerships extend beyond technology provision – they include branding on training kits, digital co-branded content, behind-the-scenes data storytelling, and direct-to-consumer products for aspiring athletes. By integrating performance data into fan engagement strategies, STATSports merges elite sports science with modern digital marketing, offering unique value for both clubs and fans.
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