Contract details
Start date:
Status:
2024
Sleeve partner
Inventory:
Leagues and Tournaments:
Sleeve
Brighton & Hove Albion FC partners with Experience Kissimmee
On June 11, 2024, Brighton & Hove Albion FC announced a groundbreaking partnership with Experience Kissimmee, marking a significant milestone as the travel authority of Osceola County, Florida, became the sleeve sponsor for the club’s men’s, women’s, and academy teams. This collaboration introduces Experience Kissimmee as a multi-year sleeve partner for both the Premier League and the Women’s Super League clubs, a first for the brand.
We are proud to announce a multi-year partnership with @Kissimmee, who become a sleeve partner on our men's, women's and academy shirts. 🤝
— Brighton & Hove Albion (@OfficialBHAFC) June 11, 2024
Enhancing global visibility and fan engagement
The partnership will feature the Experience Kissimmee logo on the sleeves of all team shirts, strategically leveraging global broadcast coverage to amplify brand visibility and connect with Albion fans worldwide. Furthermore, this collaboration includes innovative cross-promotional efforts with travel trade club partners and travel agents, aimed at maximizing outreach and impact within both the tourism and sports sectors.
This initiative not only enhances the matchday experience but also extends the reach of Experience Kissimmee, promoting Osceola County as a prime destination for sports and travel enthusiasts around the globe.