Juventus partners with Fanatics for global merchandising expansion

Juventus and Fanatics, a digital sports platform and global leader in licensed sports merchandise, have announced an extensive partnership covering ecommerce, retail, manufacturing, and licensing. This collaboration will see Fanatics manage all aspects of Juventus’ merchandise worldwide, marking one of the most comprehensive and ambitious club deals in sports merchandising history.

Ciao Bianconeri. Welcome to the Fanatics family. Today we are excited to announce a new partnership with @JuventusFC, overseeing all club merchandise worldwide.

FORZA JUVE! 🦓 pic.twitter.com/DKn2MQsTZw

— Fanatics (@Fanatics) June 24, 2024

This new partnership, set to run until the end of the 2034/2035 season, aims to expand Juventus’ brand and merchandise reach to fans not only across Italy but around the globe. Fanatics will serve as the master licensee for Juventus’ merchandise portfolio, operating from its Fanatics Italy headquarters.