Contract details
Start date:
End date:
Status:
2022
2027
Training wear and primary partner
Inventory:
Training wear
On August 17, 2022, Ipswich Town FC introduced a pivotal sponsorship deal with Mediterranean Shipping Company Ltd. (MSC), marking a significant phase in the club’s commercial strategy. This agreement positions MSC as the sponsor for both the first-team’s training and bench wear, as well as the kit sponsor for the Town’s Girls’ Academy Emerging Talent Centre across all age groups.
Based in Ipswich, MSC stands as one of the region’s largest employers and the UK’s leading container shipping line. The company’s strong local and global presence in logistics and cargo shipping brings substantial business insights and networking opportunities to the partnership.
The initial collaboration yielded such positive outcomes that on July 5, 2023, both parties were delighted to renew their commitment. The new agreement extends the partnership for three additional years, through the 2025/26 season.
In a further development on May 2, 2024, the club announced another extension of the partnership, now set to continue until the summer of 2027. This extension not only reaffirms MSC’s role as a primary partner but also includes naming rights for the club’s training ground, now dubbed the MSC UK Training Centre.
This partnership is especially timely as Ipswich Town celebrates its return to the Premier League for the 2024/25 season after securing a promotion from the Championship. The enhanced visibility and increased fan engagement opportunities provide a powerful platform for both Ipswich Town and MSC to showcase their brand and community commitment on a global stage.
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