Contract details
Start date:
Status:
2024
Ambassador
Assaf Perfume Announces José Mourinho as Brand Ambassador in 2024
On March 10, 2024, Assaf Perfume, a luxury fragrance brand based in Saudi Arabia, launched a new promotional campaign featuring renowned football manager José Mourinho. The campaign, introducing Mourinho as the face of the brand’s “Wild Colt Tobacco” fragrance, reflects Assaf Perfume’s commitment to aligning with iconic figures who embody leadership and charisma. The collaboration between Assaf Perfume and Mourinho positions the brand prominently within the luxury market, targeting consumers drawn to exclusivity and refined taste.
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