Braun Introduces José Mourinho as First Global Brand Ambassador in 2011

In September 2011, Braun, a renowned global grooming brand under Procter & Gamble, announced José Mourinho as its first-ever global brand ambassador. At the time, Mourinho was not only managing Real Madrid but had also recently been awarded the Ballon d’Or for Best Manager, making him an influential figure in the football world. As Braun’s ambassador, Mourinho appeared in both television and print campaigns, promoting the brand’s line of high-quality electric shavers.

José Mourinho as the Face of Braun’s Grooming Campaigns

Braun’s decision to partner with José Mourinho marked a strategic move to reach a broader audience, especially among football enthusiasts. Known for his charismatic and sometimes controversial personality, Mourinho brought attention to Braun’s products by emphasizing their precision and reliability—qualities that resonate with both his own management style and Braun’s brand image. His involvement helped Braun connect with a male demographic that values premium grooming tools, aligning the brand with the themes of confidence, precision, and performance.

Expanding Braun’s Brand Presence Through High-Profile Partnerships

This partnership with Mourinho was Braun’s first major step in using sports figures to increase brand visibility on a global scale. By aligning with a high-profile personality in the football world, Braun effectively connected with a diverse and engaged audience. The collaboration enabled Braun to promote its grooming products beyond the traditional consumer base, reaching football fans and individuals who admire Mourinho’s disciplined approach.

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