Description:
Founded in 1902, Real Madrid CF acquired the name ‘Real’ (royal) only more than 20 years later. This title was bestowed upon the club by the King of Spain himself. With numerous titles won and countless records broken, Real has truly become the royalty of football. The biggest stars on the planet have always been a part of the club. With names like Alfredo Di Stefano, Ferenc Puskas, Raul, Zinedine Zidane, Ronaldo Nazario, David Beckham, Cristiano Ronaldo, and many more, the nickname ‘Galacticos’ truly befits the club. So does the 83,000-seat Santiago Bernabeu stadium, considered one of the most legendary and famous arenas in the world.
Over the years, Real Madrid has secured notable sponsorship deals with brands like Emirates, Adidas, BMW, Audi, Hugo Boss, Zegna, Bwin which have enhanced its global visibility. These partnerships include front-of-shirt sponsors, sleeve sponsors, and training kit sponsors. On SponsorsGo, you’ll find comprehensive information about Real Madrid’s current sponsors as well as historic sponsorship agreements, showcasing how the club has collaborated with global brands to drive brand engagement and sponsorship contract activations. The club’s sponsorship strategy also includes LED branding and digital activations, enhancing its presence across various media channels.
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2024/2025
Real Madrid - Emirates
Start date: | 2013 |
End date: | 2026 |
Status: | Main sponsor |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - Adidas
Start date: | 1998 |
End date: | 2028 |
Status: | Main sponsor |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - Zegna
Start date: | 2022 |
End date: | 2024 |
Status: | Global sponsor |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - Nivea
Start date: | 2013 |
End date: | 2025 |
Status: | Official men's grooming partner |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - BMW
Start date: | 2022 |
Status: | Global sponsor |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - PlayStation
Start date: | 2020 |
Status: | Official console |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - Kaiyun
Start date: | 2023 |
Status: | Official partner in Asia |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - Hisense
Start date: | 2024 |
End date: | 2027 |
Status: | Regional partner in Spain, Africa and the Middle East |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - SportyBet
Start date: | 2022 |
Status: | Official betting partner in Africa |
Leagues and Tournaments: | La Liga EA Sports |
2023/2024
Real Madrid - Emirates
Start date: | 2013 |
End date: | 2026 |
Status: | Main sponsor |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - Adidas
Start date: | 1998 |
End date: | 2028 |
Status: | Main sponsor |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - Zegna
Start date: | 2022 |
End date: | 2024 |
Status: | Global sponsor |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - BMW
Start date: | 2022 |
Status: | Global sponsor |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - Nivea
Start date: | 2013 |
End date: | 2025 |
Status: | Official men's grooming partner |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - PlayStation
Start date: | 2020 |
Status: | Official console |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - Kaiyun
Start date: | 2023 |
Status: | Official partner in Asia |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - SportyBet
Start date: | 2022 |
Status: | Official betting partner in Africa |
Leagues and Tournaments: | La Liga EA Sports |
2022/2023
Real Madrid - Emirates
Start date: | 2013 |
End date: | 2026 |
Status: | Main sponsor |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - Adidas
Start date: | 1998 |
End date: | 2028 |
Status: | Main sponsor |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - BMW
Start date: | 2022 |
Status: | Global sponsor |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - Nivea
Start date: | 2013 |
End date: | 2025 |
Status: | Official men's grooming partner |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - PlayStation
Start date: | 2020 |
Status: | Official console |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - SportyBet
Start date: | 2022 |
Status: | Official betting partner in Africa |
Leagues and Tournaments: | La Liga EA Sports |
2021/2022
Real Madrid - Emirates
Start date: | 2013 |
End date: | 2026 |
Status: | Main sponsor |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - Adidas
Start date: | 1998 |
End date: | 2028 |
Status: | Main sponsor |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - Hugo Boss
Start date: | 2015 |
End date: | 2022 |
Status: | Official fashion partner |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - Audi
Start date: | 2003 |
End date: | 2022 |
Status: | Official automobile partner |
Leagues and Tournaments: | La Liga EA Sports |
2020/2021
Real Madrid - Emirates
Start date: | 2013 |
End date: | 2026 |
Status: | Main sponsor |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - Adidas
Start date: | 1998 |
End date: | 2028 |
Status: | Main sponsor |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - Hugo Boss
Start date: | 2015 |
End date: | 2022 |
Status: | Official fashion partner |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - Audi
Start date: | 2003 |
End date: | 2022 |
Status: | Official automobile partner |
Leagues and Tournaments: | La Liga EA Sports |
2019/2020
Real Madrid - Emirates
Start date: | 2013 |
End date: | 2026 |
Status: | Main sponsor |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - Adidas
Start date: | 1998 |
End date: | 2028 |
Status: | Main sponsor |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - Hugo Boss
Start date: | 2015 |
End date: | 2022 |
Status: | Official fashion partner |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - Audi
Start date: | 2003 |
End date: | 2022 |
Status: | Official automobile partner |
Leagues and Tournaments: | La Liga EA Sports |
2018/2019
Real Madrid - Emirates
Start date: | 2013 |
End date: | 2026 |
Status: | Main sponsor |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - Adidas
Start date: | 1998 |
End date: | 2028 |
Status: | Main sponsor |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - Hugo Boss
Start date: | 2015 |
End date: | 2022 |
Status: | Official fashion partner |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - Audi
Start date: | 2003 |
End date: | 2022 |
Status: | Official automobile partner |
Leagues and Tournaments: | La Liga EA Sports |
2017/2018
Real Madrid - Emirates
Start date: | 2013 |
End date: | 2026 |
Status: | Main sponsor |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - Adidas
Start date: | 1998 |
End date: | 2028 |
Status: | Main sponsor |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - Hugo Boss
Start date: | 2015 |
End date: | 2022 |
Status: | Official fashion partner |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - Audi
Start date: | 2003 |
End date: | 2022 |
Status: | Official automobile partner |
Leagues and Tournaments: | La Liga EA Sports |
2016/2017
Real Madrid - Emirates
Start date: | 2013 |
End date: | 2026 |
Status: | Main sponsor |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - Adidas
Start date: | 1998 |
End date: | 2028 |
Status: | Main sponsor |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - Hugo Boss
Start date: | 2015 |
End date: | 2022 |
Status: | Official fashion partner |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - Audi
Start date: | 2003 |
End date: | 2022 |
Status: | Official automobile partner |
Leagues and Tournaments: | La Liga EA Sports |
2015/2016
Real Madrid - Emirates
Start date: | 2013 |
End date: | 2026 |
Status: | Main sponsor |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - Adidas
Start date: | 1998 |
End date: | 2028 |
Status: | Main sponsor |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - Hugo Boss
Start date: | 2015 |
End date: | 2022 |
Status: | Official fashion partner |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - Audi
Start date: | 2003 |
End date: | 2022 |
Status: | Official automobile partner |
Leagues and Tournaments: | La Liga EA Sports |
2014/2015
Real Madrid - Emirates
Start date: | 2013 |
End date: | 2026 |
Status: | Main sponsor |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - Adidas
Start date: | 1998 |
End date: | 2028 |
Status: | Main sponsor |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - Audi
Start date: | 2003 |
End date: | 2022 |
Status: | Official automobile partner |
Leagues and Tournaments: | La Liga EA Sports |
2013/2014
Real Madrid - Emirates
Start date: | 2013 |
End date: | 2026 |
Status: | Main sponsor |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - Adidas
Start date: | 1998 |
End date: | 2028 |
Status: | Main sponsor |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - Audi
Start date: | 2003 |
End date: | 2022 |
Status: | Official automobile partner |
Leagues and Tournaments: | La Liga EA Sports |
2012/2013
Real Madrid - Bwin
Start date: | 2007 |
End date: | 2013 |
Status: | Chief sponsor |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - Adidas
Start date: | 1998 |
End date: | 2028 |
Status: | Main sponsor |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - Audi
Start date: | 2003 |
End date: | 2022 |
Status: | Official automobile partner |
Leagues and Tournaments: | La Liga EA Sports |
2011/2012
Real Madrid - Bwin
Start date: | 2007 |
End date: | 2013 |
Status: | Chief sponsor |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - Adidas
Start date: | 1998 |
End date: | 2028 |
Status: | Main sponsor |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - Audi
Start date: | 2003 |
End date: | 2022 |
Status: | Official automobile partner |
Leagues and Tournaments: | La Liga EA Sports |
2010/2011
Real Madrid - Bwin
Start date: | 2007 |
End date: | 2013 |
Status: | Chief sponsor |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - Adidas
Start date: | 1998 |
End date: | 2028 |
Status: | Main sponsor |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - Audi
Start date: | 2003 |
End date: | 2022 |
Status: | Official automobile partner |
Leagues and Tournaments: | La Liga EA Sports |
2009/2010
Real Madrid - Bwin
Start date: | 2007 |
End date: | 2013 |
Status: | Chief sponsor |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - Adidas
Start date: | 1998 |
End date: | 2028 |
Status: | Main sponsor |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - Audi
Start date: | 2003 |
End date: | 2022 |
Status: | Official automobile partner |
Leagues and Tournaments: | La Liga EA Sports |
2008/2009
Real Madrid - Bwin
Start date: | 2007 |
End date: | 2013 |
Status: | Chief sponsor |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - Adidas
Start date: | 1998 |
End date: | 2028 |
Status: | Main sponsor |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - Audi
Start date: | 2003 |
End date: | 2022 |
Status: | Official automobile partner |
Leagues and Tournaments: | La Liga EA Sports |
2007/2008
Real Madrid - Bwin
Start date: | 2007 |
End date: | 2013 |
Status: | Chief sponsor |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - Adidas
Start date: | 1998 |
End date: | 2028 |
Status: | Main sponsor |
Leagues and Tournaments: | La Liga EA Sports |
Real Madrid - Audi
Start date: | 2003 |
End date: | 2022 |
Status: | Official automobile partner |
Leagues and Tournaments: | La Liga EA Sports |
2006/2007
Real Madrid - Audi
Start date: | 2003 |
End date: | 2022 |
Status: | Official automobile partner |
Leagues and Tournaments: | La Liga EA Sports |
2005/2006
Real Madrid - Audi
Start date: | 2003 |
End date: | 2022 |
Status: | Official automobile partner |
Leagues and Tournaments: | La Liga EA Sports |
2004/2005
Real Madrid - Audi
Start date: | 2003 |
End date: | 2022 |
Status: | Official automobile partner |
Leagues and Tournaments: | La Liga EA Sports |
2003/2004
Real Madrid - Audi
Start date: | 2003 |
End date: | 2022 |
Status: | Official automobile partner |
Leagues and Tournaments: | La Liga EA Sports |
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