Juventus and Loro Piana: A Partnership of Elegance and Excellence

In August 2021, Juventus announced its partnership with Loro Piana as the Official Formal Suit Supplier for the 2021/22 season. Both iconic entities, rooted in Piedmont, united their legacies of excellence and innovation on a global scale. Starting from the opening Serie A match on August 22, Juventus’ First Team players sported bespoke suits from Loro Piana, crafted with precision and luxury. Combining the brand’s signature style and functionality, these garments reflected Juventus’ image of timeless elegance.

For the warmer months, the players’ wardrobe featured a Kummel-colored long-sleeved cotton polo shirt paired with classic-fit trousers. As the season transitioned to cooler weather, the outfits evolved to include the André cotton shirt, Iana Wish® fine wool cardigan, and the Sweater Jacket, crafted from cashmere and silk jersey. Special attention was given to Coach Massimiliano Allegri, who donned the bespoke “Pier Luigi Loro Piana” suit, designed with Tasmania 170’s wool for optimal thermoregulation, breathability, and natural elasticity.

Expanding Horizons: 2022/23 Season

The collaboration extended into the 2022/23 season, introducing Juventus Women to the partnership. For institutional events and UEFA Women’s Champions League matches, Juventus Women showcased Loro Piana’s iconic pieces, emphasizing elegance and comfort. Meanwhile, the men’s First Team continued wearing casual ensembles with enhanced features such as thermoregulation, breathability, and natural elasticity. For special occasions, tailored formal suits crafted from Loro Piana’s finest fabrics highlighted the brand’s commitment to precision and quality.

Sustained Excellence: 2023/24 Season

In the 2023/24 campaign, Juventus and Loro Piana continued their partnership for the third consecutive season. Players wore dynamic and versatile ensembles for formal events and matchdays, showcasing a timeless palette of casual yet sophisticated looks. The wardrobe featured cotton polo shirts, tailored trousers, and leather loafers with rubber soles, blending luxury with practicality.

Shared Values and Legacy

Juventus and Loro Piana shared a commitment to inclusiveness, fair play, and innovation, making this partnership a natural alignment of values. Behind every piece lay Loro Piana’s savoir-faire, an emphasis on natural fibers, and cutting-edge solutions that reflected the essence of luxury.

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