Contract details
Start date:
Status:
2023
Official tire partner
Leagues and Tournaments:
Juventus and Nexen Tire announce new strategic partnership in 2023
On July 19, 2023, Juventus Football Club officially announced a new partnership with Nexen Tire, a leading global tire manufacturer.
Juventus is proud to announce a new partnership with global tire manufacturer NEXEN TIRE 🤝
— JuventusFC 🇬🇧🇺🇸 (@juventusfcen) July 19, 2023
Key objectives of the partnership
Nexen Tire aims to boost its brand awareness in Europe by aligning with Juventus, a club recognized worldwide for its sporting success and large fan following. The collaboration offers Nexen Tire extensive visibility, including prominent branding during Juventus matches and activations across the club’s digital platforms. Both organizations will work together on unique campaigns designed to engage football fans and further elevate Nexen’s brand reputation.
Hospitality and engagement opportunities
Beyond traditional sponsorship exposure, Nexen Tire will also have the opportunity to engage directly with customers through exclusive hospitality experiences. These events, held during Juventus matches, will allow the brand to forge deeper connections with consumers and business partners, enhancing loyalty and building long-term relationships.
Launch event at Allianz Stadium
The partnership between Juventus and Nexen Tire was officially launched earlier in July at Allianz Stadium. The event was attended by senior executives from both companies, signifying the beginning of a collaborative journey that promises to deliver significant value to both brands.
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